Empire of the Sun Essay

One of the many themes in ‘Empire of the Sun’ is growing up. At the beginning of the book Jim is an optimist, but throughout the length of the book he is transformed, and by the end he has a more realistic view of things. The reader is shown how Jim grows up, through this transformation, and by the end of the novel it is clear that Jim has changed by the way his personality and approach to life has altered. As a young child, Jim has seen some of the devastating results of the war, but seems to be detached from them. One of the first examples that show how lucky he is, is when he asks Vera where her parents lived. When she replies, ‘They live in one room, James’, Jim found this inconceivable, demonstrating how spoilt he is. Completely absorbed in his own privileged world, he spends his days riding his bicycle around the city, dreaming of being a fighter pilot like the Japanese pilots he sees flying overhead. After he thought he had provoked the Japanese attack, by shining the torch out of the window to the Japanese ships, it is illustrated how ignorant Jim is when the author tells us that, ‘He decided not to tell his mother that he had started the war. ‘ On pages 64 – 65 we are invited to infer that Jamie is still a child as we are told his reaction to the talcum powder on the floor. Jim thinks that his mother has been dancing a tango, which we know to have been a struggle; by the way we are told that it â€Å"seemed far more violent than any tango he had ever seen. † He is also portrayed as childish by the way he rides his bike around the house on page 67. The quote, ‘they seemed much younger than Jim, but in fact both were more than a year older,’ from the beginning of chapter 15, signifies that in the short time between leaving Shanghai, and arriving at the detention centre, Jim has already begun growing up. The words, ‘how much he had changed,’ on page 153, also demonstrate that Jim himself was beginning to recognise that he was growing up. By the end of chapter 20, Jim ‘could no longer remember what his parents looked like. ‘ At this point, we can see that Jim’s experience has definitely made him older and further away from his parents, so much, it seems, that he cannot remember what they looked like. Quotes like, ‘a more adult eye’, ‘no longer cared’, ‘unexpected erection’ and ‘Kimura†¦ had once been a child as he himself had been before the war’ give the impression that Jim is graduating from ‘The University of Life’ – or he is growing up from his experience. According to Ballard, Jim’s ‘first adult act’ was when he pushed his suitcase into the river. He later regrets this, as he could have sold the contents, but still, it was his first adult act – the turning point in his life from childhood to a mature adolescent. As the book draws to a conclusion, it becomes clear that Jim has grown up. When he is reunited with his parents he realises that ‘his mother and father had been through a different war,’ showing that he was grown up and less dependant on his parents. He is also older and wiser, and realises how patient China have been, and he thinks that ‘One day China would punish the rest of the world, and take a frightening revenge. ‘ By the end of the book we have a full picture of Jim’s difficult childhood. We can see that he has changed from the spoilt child, who goes to fancy dress parties in the middle of a war, and who can’t possibly believe that someone could live in a room the size of his dressing room, to a young adult who has graduated from the ‘University of Life’, and who now realised that China would one day take a huge revenge. This change shows the reader that although thought of as a war novel, ‘Empire of the Sun’ is actually a Rites of Passage novel, and the war is just the time and place in which the story is set. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Essay Plan

The purpose of this assessment is to provide developmental feedback to help you to improve your performance on the final module examination which carries 100% of module marks. Each of the essay questions below will appear as a ‘seen' question on the forthcoming examination paper: engagement in this formative assessment task is therefore essential in your preparations for this. It is imperative that you complete this task to the best of your ability to optimism your level of performance on the doodle overall.Failure to engage with this task is likely to adversely affect your performance on the module. The task You are required to produce an essay plan of 500 words (excluding words In reference list). This should Include the following: 1. An Introduction of 200-250 words written In full with appropriate citations. 2. An outline of the main body which Includes a list of key Ideas/arguments, presented In a logical order Including Indication of key authors. Links to the question sho uld be highlighted to demonstrate relevance of Included material. 3.Outline of conclusion which summaries key points and links back to the question set. 4. Reference list In full which follows Harvard Referencing. You should select ONE of the following questions: A. Perspectives, Perceptions and Selections Outline the social exchange perspective on selection. In what ways does this develop our understanding of the selection process? B. Managing Performance Why Is performance management necessary In organizations? Critically assess the difficulties that arise In Its Implementation. BY MEETS You are required to produce an essay plan of 500 words (excluding words in reference list).This should include the following: 1. An introduction of 200-250 words written in full with appropriate citations. 2. An outline of the main body which includes a list of key ideas/arguments, presented in a logical order including indication of key authors. Links to the question should be highlighted to demo nstrate relevance of included material. 3. Outline of conclusion which summaries key points and links back to the question set. 4. Reference list in Why is performance management necessary in organizations? Critically assess the difficulties that arise in its implementation.

Krispy Kreme Swot Analysis

I. INTRODUCTION Krispy Kreme Doughnuts, Inc. (KKD) is an international retailer of high-quality sweet treats, including its signature hot Original Glazed ® doughnut. It began as a small bakery in Winston Salem, NC on July 13, 1937. Since then, the company has built a global reputation for serving the highest-quality doughnuts and great tasting coffee. Krispy Kreme Doughnuts is part of the Quick Service Restaurant (QSR) Industry, which includes almost all companies in the â€Å"fast food† industry. Our goal in this report is to use various tools to analyze KKD and recommend strategies for them to gain more competitive advantage in the market.First, we will observe the operational characteristics of KKD. These factors will show positive indications of growth in Krispy Kreme. We will look at how many stores they have currently, how many they are planning to add (in the U. S and internationally), and the training and technology that differentiates them from others in the QSR ind ustry. We then will evaluate the performance metrics, such as inventory turnover and days of inventory ratios, to compare how KKD compares to their competition. In order to find out how efficient Krispy Kreme is operating, our group intends to dentify where the QSR is positioned according to the industry life cycle. We will observe the SWOT analysis, then we will analyze their competitors to see where KKD stands in relation. This will give us the basis to develop recommendations about their current strategies. We begin the â€Å"SWOT† analysis by assessing KKD’s strengths, weaknesses, opportunities, and threats. II. SWOT ANALYSIS The following SWOT analysis is intended to examine KKD’s internal strengths and weaknesses so we can link them to external opportunities and threats with the aim of developing a strategy they should pursue. STRENGTHSStrengths are characteristics of the business or project that give it an advantage over other competitors. As a global org anization, KKD has become a household name as they’ve branched into grocery and convenience stores and made doughnuts readily accessible. KKD offers a product that cannot be matched by any competitors when referring to taste, freshness, and the finest ingredients. Their affordable, high-quality doughnuts create a strong visual appeal and â€Å"one-of-a-kind† taste. Some of the key strengths offered by KKD are: * You are able to get a fresh out of the oven doughnut in the store.Consumers are allowed to watch the process of the doughnuts being made and can buy doughnuts immediately after they are made so they are as hot and fresh as possible. * KKD is a vertically integrated company. They use specialized doughnut making equipment and specific doughnut mixes in each store. Vertical integration ensures a very high-quality product. * Market research shows appeal extends to all major demographic groups including age and income. * Consistent expansion: Krispy Kreme is now in 21 countries. * Product sold at thousands of supermarkets, convenience stores, and retail outlets through U.S. This raises product awareness to the maximum number of target consumers. * Fundraising: Organizations are able to use Krispy Kreme for fundraising. They allow consumers to use their donuts to help raise money for different philanthropies. (Ex: Krispy Kreme run) * Offers free doughnut day once a year to increase sales. This day allows people who have been reluctant to spend money on the donuts to get a free taste and therefore increases their amount of consumers. WEAKNESSES Weaknesses are characteristics that place the firm at a disadvantage relative to others.Some apparent weaknesses Krispy Kreme might have are: * Limited amount of â€Å"healthy† selections. * Limited menu: Lack Breakfast items. * Limited amount of non-snack food items. * Not innovative. * No major advertising: 100% reliance on reputation. * Opening additional locations but no focus on increasing cur rent store performance. * International differences/preferences. * Lack of knowledge of what the customer wants (demographics, psychographics, behavioral segmentation). OPPORTUNITIES Opportunities are elements that the company can exploit to its advantage.Most internationally located stores purchase their ingredients from local merchants rather than the Krispy Kreme Supply Chain. If KKD can find a cost effective way to provide these ingredients, they can capitalize on supply chain efficiencies to make a profit. Some opportunities for Krispy Kreme to leverage for growth would include: * Emerging markets and expansion abroad: International expansion has proven to bring better returns than expanding domestically. Asia and the Middle East both offer KKD a good market because of high levels of consumer sweet goods consumption and the popularity of Western brands in these International markets. Partnerships with sports teams and convenience stores. * Development of new menu items. * Add b reakfast/healthier options to compete more directly with Dunkin Doughnuts, etc. * Innovation. * Product and services expansion. * Local open kiosks and in-store locations in airports, bookstores, and other retail outlets. * Product Diversification. New Markets. * Significant co-branding opportunities with local sports teams and movie theaters. * Increased snack consumption: During the past 20 years, more Americans are going out to eat. In today’s busy world, there is less time to prepare meals anymore.KKD believes there’s an opportunity in this trend that will increase the growth of doughnut sales. THREATS Threats to an organization are described as elements in the environment that could cause trouble for the business or project. Some threats facing Krispy Kreme are: * Competition: Only 694 KKD stores compared to 10,000 Dunkin' Donuts and 20,000 Starbucks Increasing competition from large and small doughnut chains, Krispy Kreme market share erodes slightly in highly co mpetitive markets. * Price Wars: In the doughnut and pastry shop ndustry, price wars are generated in attempts to take away revenue from other restaurants and sustain growth. * Economic slowdown: External changes (government, politics, taxes, etc. ) * Ordering through the Internet: More and customers are ordering online, but Krispy Kreme does not offer online ordering of their donuts. They offer accessories online, such as coffee mugs and t-shirts. Dunkin Donuts offers more accessories including coffee, but no donuts. * Healthy food trends: Krispy Kreme must constantly be aware of substitute products from many different areas of the market place.Such substitutes demanded today include healthier menu items include zero trans fats in all products. Going organic or using 100% natural ingredient items. III. INDUSTRY ANALYSIS Operational Characteristics Today, Krispy Kreme and its one-of-a-kind â€Å"Hot Light† which is a light that hangs inside the store window for people to know when the doughnuts have just come out of the oven. This â€Å"Hot Light† can be found in approximately 694 locations around the world and is in 234 locations in the United States.In 2002, KKD shipped their first international load of doughnut mix to Australia, and since then have added locations in over 20 countries. All KKD ingredients and store supplies are shipped from the company’s distribution warehouses in NC, IL, and CA. The KKD distribution center supplies all of the products needed to operate retail stores, from doughnut ingredients (mix, filling, glaze, sprinkles, etc. ) to cleaning supplies and uniforms. Production is done in the factory stores and completely automated, which cuts overhead costs and provides consistency in the products.KKD shops generally operate seven days a week, excluding some major holidays. Traditionally, domestic sales have been slower during the winter holiday season and the summer months. KKD opened five new company operated small r etail shops in fiscal 2012 and three new company-operated shops in fiscal 2011, all of which were hot shops. They plan to open five to ten small retail shops in fiscal 2013, consisting mainly of small factory stores, all in the Southeastern United States. In the past three years, they have opened 92 stores (See Figure II).The ability to accommodate a drive-thru window is an important characteristic in most new shop locations, including both factory stores and satellite shops. Of the 85 shops, which serve on-premises customers, 79 have a drive-thru. Traditional factory stores generally are located in freestanding suburban locations generally ranging in size from approximately 2,400 to 8,000 square feet. The average size is 3,000 square feet. The stores typically have the capacity to produce between 2,800 and 16,000 dozen doughnuts daily. KKD is also investing in more technology to support the business.In 2012, KKD purchased new point-of-sale hardware for all of the company stores and implemented a new computer hardware system for all company and franchisee locations. KKD encourages team members to be courteous, helpful, knowledgeable and attentive, focusing intently on employee training. High levels of customer service and the maintenance of quality standards are enforced by frequently monitoring stores through a variety of methods, including random quality audits, known as â€Å"mystery shoppers† and a toll-free consumer telephone number.KKD offers a comprehensive manager training program for every position in the store, covering the critical skills required to operate a Krispy Kreme store and a training program. The manager-training program includes classroom instruction, computer-based training modules and in-shop training. The main competitors for Krispy Kreme are other quick service restaurants, such as Dunkin Donuts, Starbucks, Panera Bread, and Einstein Noah Bagels. Performance Metrics A company can measure its minimum inventory investment by its inventory turnover.This is the level of customer demand satisfied by the supply on hand. The inventory turnover tells an organization how many times they sell through the entire inventory in one year. The average day’s supply of inventory that is on hand tells you how many days your current inventory will last based on your sales levels. If a company is short on inventory, the warehousing costs will be lower, but there’s a risk of running out. In order to figure these values you need to figure your average inventory and know your costs of goods sold for the year.For the past three years (since 2010) Krispy Kreme has an inventory turnover ratio of 21. 26. They have average days where inventory is 16. 89 (see figures III and IV). Industry Life Cycle Most businesses evolve from the introduction stage, to the growth stage, maturity, and decline. It is important to understand the evolution of the Quick Service Restaurant (QSR) Industry that KKD competes in to accurately ass ess the strengths, weaknesses, opportunities, and threats speeding or slowing the firm’s growth. The introduction stage is dominated by the marketing of an innovation for the first time.Competition is minimal and returns are negative, as most companies must catch up on their investments in R;D, marketing, and manufacturing. The growth stage is characterized by high profits and competition. During this stage organizations begin to differentiate their products based on value and quality. The maturity stage shows high sales accompanied by very strong price pressures. Profit margins often shrink as the customers begin to see the product as homogenous (always the same). The decline stage is shown by reduced profits and many companies have to decide whether to stay in the industry or cut their losses.Based on these key factors, we believe the QSR industry is in the maturity stage of the industry life cycle. This is due to a low level of innovation, fluctuating profit margins, and g lobal expansion. IV. RECOMMENDED STRATEGY Krispy Kreme must remain competitive in the Quick Service Restaurant (QSR) Industry. To be effective at this we believe the first thing they should focus on cost leadership. Cost leadership is based on high volume sales of low margin products/services (i. e. Wal-Mart). To achieve this, KKD must focus on increasing their sales.This can be done by analyzing their target market’s key buying habits at the lowest cost to Krispy Kreme. Next, KKD should decrease their prices and adjust R;D, marketing and manufacturing to create a cost gap so they can save some money. KKD can leverage their economies of scale (complete automation of the doughnut making process, added capacity, and TQM) to create a long-term sustainable cost gap. We believe if KKD executives focus on cost leadership in the QSR industry, the company will benefit from increased revenues, retail operations, and increased interest in the brand name of Krispy Kreme.

Birch Paper Company CASE Study Example | Topics and Well Written Essays - 250 words

Birch Paper Company - Case Study Example Brunner was adamant on that issue and claimed he had invested much in that development. Decentralization of the various units is successful as proven by the increased proceeds from each division. The significant result of the decentralization is the enhancement in the design of the boxes. If the company were still operating under the Birch Company, no manager would have taken the initiative to invest in the development of boxes. Decentralization has undermined the cooperation among the divisions. If the management was centralized, the selling of the supplies to the divisions would have been coordinated. The selling prices for the supplies would have been favorable. Mr. Brunner had invested heavily in the research and development of boxes and expected high returns. Yes, he is not considering the overall profitability of Birch Company and competition from other box producers. The best bid for the best interest of Birch Company is that of Eire Papers. This is because the bid is cheaper than that of Thompson division. The commercial vice-president should intervene on that matter. If he fails, the future of Thompson division will be at stake due to its high prices. He should advice Mr. Brunner to reduce the prices for its

God of Christianity vs. Allah of Islam. Although they are many Essay

God of Christianity vs. Allah of Islam. Although they are many similarities between the two, their vast differences support that Christians and Muslims worship - Essay Example Allah is the Arabic world and a given name to God as Yahweh, the holy trinity given to God in Christianity. Islam considers Jesus the true prophet of God whose message has later been corrupted. Whereas in Christianity Jesus is believed to be the Son of God, and savior of the world who has been crucified at the altar but Muslims believe that he has been lifted unharmed by Allah and will be resurrected before the Day of Judgment. Without understanding the history of 'tauheed' i. e. absolute monotheism in Islam in contrast with Trinitarians concept of God the issue of worshiping different Gods in both the religions cannot be understood. When Mohammad (the prophet of Islam) announced his prophet hood in the year 612 AD in Kaabaa (the Muslim's sacred house of Allah believed to be built by Abraham) was decorated with 360 idols placed by pagans of quresh tribes of Arabia. Pagans used to worship those idols for fulfillment of their worldly desires. The most famous idols were named as laat, mannat and huzza (shimmel 1990). The prophet placed the truthfulness of his message in the once and for all rejection of the worship of all the idols in one stroke. And he announced, " Say there is no God but Allah, so that thou be successful." Al Koran. From 1612 AD to 1622 AD he faced cutthroat opposition from the pagans of Mecca till he self exiled to medina, another holy city of Islam. Then onwards he placed all the emphasis on the absolute monotheism of God i.e. Allah. He integrated faith in tauheed and the matter of his prophet hood together in one pronouncement Kalama (an Arabic verse) "there is no God but Allah and Mohammad is the prophet of Allah." So early Islam remained in constant war with pagans of Arabia during the life of Mohammad and a long after him. The pagans had coined their own gods to worship and they were ready to sacrifice every thing for the sake of their faith. Islam developed as an anti-thesis of polytheism of Arabia. Koran was mainly believed to preach tauheed, (the absolute monotheism) during the stay of prophet Mohammad in Mecca from 572 AD to 612 AD. Perhaps there was no other slogan stronger than this one (tauheed) that could break and reorganize the Arab society under single leadership that later integrated economy, politics, state and religion together. The prophet after having achieved the basic success ensured that the edifice of his religion strongly stands on the basis of tauheed. He gave in Koran various strong commandments of Allah regarding tauheed. Historically Islam and Christianity coexisted side by side. Islam accepted Christianity as divine religion and ordained Muslims to believe in the entire previous prophet and not to discriminate between them. Koran gave a whole chapter on the innocence and virginity of Mary and confirmed the virgin birth of Jesus Christ. Any one who did not believe in the prophet hood of Mary and Jesus was not accepted as a Muslim. However Koran gave the concept of lifting alive of Jesus to heavens by God and his resurrection before the Day of Judgment. There is hardly any difference between the two religions as far as divinity, concept of dooms day, heaven and hell; angle and devil etc are

The Effects of Ethanol Production Assignment Example | Topics and Well Written Essays - 500 words

The Effects of Ethanol Production - Assignment Example They include, but are not limited to, liquor production, solvent agent, cleaning solution, fuel, and an additive that enhances clean burning of petrol (Dvorchak, 2012). Given these and more uses, programs that encourage the use of ethanol are bound to expand the applicability and use of ethanol across the various sectors of the economy. The already identified scope of ethanol use cuts across the lives of individual households to industrial use of ethanol. In this respect, economic gains are at the top of the benefits that can possibly be reaped from continued use of ethanol. To realize the desired results in encouraging use of ethanol, stakeholders in the formulation and implementation of the enhancing programs have to invest in the relevant projects that showcase the benefits of producing and using ethanol for different purposes. Moreover, these programs must entail awareness creation to the targeted parties, meaning that all persons on board have the capacity to evaluate the benefits and shortcomings of ethanol production and use. Individuals, firms, and governments have independent decisions to make regarding the use of ethanol, meaning that these programs do not violate the rights and freedoms of choice in the use products available in the economy. Amid the ever rising environmental concerns, ethanol is increasingly becoming one of the most environmental friendly products that can be applied across a broad social and economic scope. Ethanol use is not limited to specific areas due to the diversity of purposes that it serves. Most importantly, use of ethanol as an additive in petrol to enhance clean burning impacts positively on the environment (Darcy & Marsha, 2006). On the same note, ethanol can be used as an alternative source of fuel for household, commercial, or industrial use. Therefore, encouraging the use of ethanol through the relevant programs improves household, commercial, and industrial social and economic

Economic analysis Essay Example | Topics and Well Written Essays - 1750 words

Economic analysis - Essay Example This paper assess a year by year economic indicators from the year 2012 to the year 2014 Economic growth is the measure of the change in gross domestic product, abbreviated as GDP. On the other hand, GDP is defined as the market value of the goods and services attributable to labour and property located in the economy. The gross domestic product measures the national income (sum of factor incomes) and output for a given country’s economy. It is equal to the total expenditures for all the final goods and services produced within the economy for a given time frame. The United States GDP in the year 2012 was worth 16, 244.60 Billion dollars1 and this value it was the worlds highest and over 25 % of the total value of the world’s economy. This was a growth from 15, 533.80 Billion dollars recorded in the previous year. This signaled a growth of 2.8% on the GDP recorded in the year 2011. Economic theory asserts that an economy’s GDP consists of total consumption, total investments and net exports; the latter is the difference between the total value of exports and imports. The estimated value of the decomposed components of the GDP were as follow; household consumption -70.9%, government consumption-19.5%, investment in fixed capital-12.8 %, investment in inventories-0.4%, net exports of goods and services negative 3.6 %.2 At the estimated percentage of more than 70%, indeed consumers are the engine of the US economy. Consumers spending have grown rapidly out of confidence in the 2011 economic growth. In the United States, the country has grown to be an imported consumer oriented goods and services shown by the negative value of the net exports, which means that the value of imports exceeded the value of exports. Consumer spending at percentage of 70.9 out of the GDP is the single largest piece of spending. During the period that transverse the dip and the recovery,

Market Segments and Targets Assignment Example | Topics and Well Written Essays - 250 words - 1

Market Segments and Targets - Assignment Example Market segments are crucial to business success owing to a number of reasons. An understanding of the market segment one serves helps them to understand the needs and wants of their target market thereby increasing their marketing opportunities. The business is also able to create a solid customer base since the customers realize their value to the firm and appreciate the fact that their needs fit consideration. Segmentation also helps a business focus on the little differences in the market that give them a competitive advantage over their competitors. They are also able to profile their customers and understand the market landscape (Kotler & Keller 2012). In this age of technological advancement, businesses need to stay updated so as to keep up with the upcoming trends in terms of technology. The internet is useful for marketing. It may also be a particularly useful tool for businesses that wish to launch a new product. The global net has made the world a global village, hence very useful in marketing. However, in marketing by use of the internet one ought to take special care and ensure the target market is in mind when choosing the target market. One cannot use the internet to advertise goods to a remote village with no electricity. The market targeted by an entity will have a significant effect on the outlook of its website. When developing a website the business will consider its target market. One cannot design a sophisticated and complex site when targeting the elderly. When dealing with the erratic teens, the site needs to be colorful and fun. An entity will also decide on the content of the site depending on the market.  

SECTION C OF CAP TK 3C Essay Example | Topics and Well Written Essays - 2250 words

SECTION C OF CAP TK 3C - Essay Example I understood my role as a project manager not as directing the project, and also recognized that I cannot effectively achieve my goals without receiving the proper information on financial performance, in a timely manner. Financial account is concerned with the business language. Additionally, I have realised that this is a common channel through which all parties can effectively communicate issues of business. It is the common media through which people of all walks can effectively understand one another equally. This language has been used in the project to record different transactions and summarize the results of the project operations. It is this information, which is then used by other interested parties to understand matters of the project that they are interested with. For example, the performance reports are used by the project manager to understand whether the project is running effectively and according to the set goals. Essentially, I have come to understand that financia l accounting is the backbone of any coordination and planning in an organization or a project, and it must be taken with the seriousness it deserves. Courses and Assessments that contributed to the Lessons Financial accounting and analysis Cost accounting Project management Company analysis Financial statement analysis Ratio analysis Budget planning and analysis Lesson #2: Corporate social responsibility Mount Sinai Hospital takes the responsibility of ensuring the wellbeing and health of its employees, customers as well as the stakeholders, as part of its Social Corporate Responsibility. Given that 1 in every 8 women in the US is diagnosed with cancer, the hospital recognises the fact that even some of its workers may have come into contact with cancer in one way or another. Therefore, the hospital works in partnership with other well-wisher-organisations such as Breakthrough Breast Cancer, in order to deliver a scheme that contributes funds to promote life-saving breast awareness to people that are affected. Indeed, creating cancer awareness was one of the action plans towards implementation of the current project. This helps the public and particularly the women who are susceptible to become aware of the worth of undertaking regular cancer check-ups – with this they will realize that early detection can help reduce the chances of dying from cancer because treatment can be easier. The hospital undertakes awareness with the help of likeminded partners, by use of display words and pictures on product packaging as well as on special stickers in the hospital’s women changing rooms. In addition, Mt Sinai Hospital is involved in distribution of education materials to its staff and customers across the US. When I interacted with top managers that are involved with social responsibility plans, they made be aware that social responsibility is part and parcel of the hospitals’ strategic plans, and that its unique nature is that it is not profit or iented. Instead, the programme is used as a way of giving back to the community with the expectation of benefits such as improved public image and brand awareness. Essentially, I came to understand that Social Corporate Responsibility does not lead to waste of resources especially because its long-term benefits are worthwhile. Courses and assessments that contributed to the Lessons Company analysis Management and leadership Marketing and brand

Advanced Accounting Theory & Practice Assignment

Advanced Accounting Theory & Practice - Assignment Example In addition, IAS also prescribes for leases within the financial statements of both the lessees and lessors (Barth et al., 2008). The prescriptions capture both financial leases and operating leases. The main characteristics of IAS 17 include the classification of leases, both the finance leases and operating leases, within financial statements of the lessor and the lessee. The scope section outlines the lease agreements for which IAS 17 is applicable. Additionally, the section also lists various agreements in which IAS 17 does not apply. According to paragraph three of the Standard, agreements transferring an asset’s right-of-use require application of IAS 17 (Selling, 2013). The need for the lessor to provide considerable value of services with regards to the operation and maintenance of the leased assets does not nullify the application of IAS 17. Paragraph two of IAS 17 lists four instances that the standard may not be applied (IFRS Foundation 2011). The agreements are contracts for services lacking a transfer of the asset’s right to use (Selling, 2013). In classifying leases, the International Accounting Standards Board (IASB) took into consideration of both the lessee and the lessor (Reinstein & Weirich, 2005). Similarly, IASB also took into account the extent to which the lessee or the lessor may accrue subsidiary rewards from the possession of a leased asset. The risks taken into account include the possibilities of losses arising out of technological obsolescence or idle capacity. In addition, the risks also include potential losses due to digression in return as a result of varying economic conditions. On the other hand, the rewards are characterised by the prospect of a profitable operation over the economic life of the leased asset (Kirsch, 2012). The rewards also comprise the gains arising from appreciation in value of the leased asset. Additionally, the rewards also include any realisation of some residual value. A lease is

The Rwandan genocide Essay Example | Topics and Well Written Essays - 1000 words

The Rwandan genocide - Essay Example The Rwanda civil war was fought between the Hutu regimes. The Francophone nations of Africa and France also supported the regime. The Rwandan Patriotic Front, took the support of Uganda and created a lot of chaos and tension within the country which eventually led to the rise of Hutu Power. Hutu Power believed in an ideology. They claimed that the Tutsi wanted to enslave Hutus and should be restrained from at any cost. Irrespective of the concurrent ethnic turmoil, inclusive of the displacement of Hutus in huge in the north at the hands of the rebels, the pressure on the government of Juvenal Habyarimana continued to mount up. It paved way for a ceasefire in 1993 and a pre-mature implementation of the Arshua Accords. Habyarimana’s assassination took place in April 1994. It was the closest and biggest reason behind the killings of Tutsis and proponents of a peaceful Hutus. The mass genocide took place primarily due to two Hutu militias who were associated with political parties i.e. the Interhamwe and the Impuzamugambi. The genocide was carried out by a Hutu power group popularly known as the Akazu all over. The massive killing sprouted the demise of the peace agreement for the war end. Tutsi RPF on the other hand, relaunched their offensive and eventually defeated the army while seizing complete control of the country. Ethnic tensions in Rwanda are no new phenomenon. Disagreements had always been there between the majorities, the Hutus against the minority Tutsis. However, the bitterness grew even further during the colonial period. On the exterior, the two ethnic groups resemble a lot in their mannerism. The language they speak is the same; they pursue the same traditions and culture and have inhabited the same areas. However their difference lies in their appearance. Tutsis are taller and thinner than the Hutus. Many claim that the origin of the Tutsis, traces all the way back to Ethiopia.

Professional Development Plan Essay Example for Free

Professional Development Plan Essay Each person has a certain personality type and each person has strengths and weaknesses members will bring to the group. Understanding how to use the group member’s strength will help to overcome the potential weaknesses. By using one group members strength for one task can allow another team member to use her strengths in other areas. Developing a professional development plan can help the team work together to get the job done. In evaluating the group member’s personality types, there are three dominate personalities considered â€Å"The Producer,† and one group member who is an interactive personality known as â€Å"The Impresser. † By having three dominate personalities, the team will have to make sure that the members are not all trying to take control of the situation and leading the group in three different ways. We will also have to make sure that we can delegate tasks to other group members to make sure we are not overwhelmed and making other members think their work is not good enough. The assessment of myself was spot on from the behavioral evaluation. Even though I have worked hard not coming across so blunt to people and understanding that people have their own way of getting the job done. I am a person who sometimes does not like to express my feeling and just want to get the job done. I am a person who likes to get large tasks accomplished in a short amount of time to have the achievement of accomplishment. I do like to finish a task from start to finish, and it bothers me if I have to jump to another task before I am finished. I am a fast-paced person and can change my pace depending on if the business picks up. Possessing a dominate personality also has its downfalls. Dominate personalities can be stubborn, impatient, and tough. Sometimes this can be an issue when I become close-minded to others ideas and impatient with other group members. Dominate personalities like to be in control and do not want to lose that control. I will have to say this is  an issue that I need to work on. I do not like losing control and when I do analysis how I could have changed it instead of letting go of the situation. Another area that dominate personalities do not handle well is d ealing with feelings. I have had to overcome this over the years and learn that sometimes I may not mean to come across harsh, but to some people it can come across that way. I have learned that I have to take into consideration the person I am dealing with and make sure I take the group members feelings into consideration before speaking. Dominate personality types also have to understand that we will not always prevail on every issue that comes up. The section of the assessment that was very interesting but also very true was how dominate personalities react under stress. The assessment stated that dominate personality types are restless, critical, blunt, intrusive, uncooperative, irritable, aggressive, and pushy (Alessandra, 2013). I can see myself going through these behaviors when I am stressed and understand why it is important not to take things out on others and that the situation will get resolved even if I am not in control of it. Another area that was interesting was how to reduce conflict. The section that stated their anger is directed at the situation and the lack of desired results (Alessandra, 2013). These outbursts and behaviors may appea r to be personal attacks when they are not meant to (Alessandra, 2013). I have had this happen a few times when I am speaking with my husband, and he always thinks I am mad at him instead. I have to learn to state I am stress over the situation and not make people think I am blaming them. In evaluating the other team member’s personality type, one member is considered to be the interactive style. The interactive personality style actions are spontaneous, dislike working alone, work quickly and excitedly with others, and have good persuasive skills (Alessandra, 2013). Some weaknesses for the interactive style is that they can be disorganized, careless, exaggerates, and poor follow-through (Alessandra, 2013). The interactive personality type main focus is people and dominate personality type are goal focused. Interactive personality types like to brainstorm and interact with colleagues. Dominate personalities like to work alone to make sure the task is completed. They also like freedom from control and like to have the chance to influence or motivat e others. Dominate personalities like to be in control and strive for results. The interactive personality type can  express anger as a general response to a personal attack on them. Interactive personalities tend to be more emotional that dominate personality types. Dominate and interactive personality types are direct and fast-paced people. We frequently us gestures and voices to emphasize our point, tend to be less patient and more competitive, frequently contribute to groups and can express opinions readily (Alessandra, 2013). Dominate personalities tend to be guarded and direct behaviors, whereas interactive personalities are direct and open behaviors. Even with both personality types preferring fast-paced work styles some tension may result based on that interactive personality’s emphasis is on people and dominate personality’s emphasis is on the goals. Some degree of tension is likely to result in our interactions because of the difference in priority (Alessandra, 2013). In evaluating the team’s personality types, we will have to make sure we are taking into consideration people and goals to get tasks accomplished. Both personality types like a fast-paced environment and can become impatient. The interactive personality type will help to contribute the emotional component need and the dominate personality will help to give order and structure in a timely manner. When working in a group each member must take into consideration that not every team member functions as another one may. If each team member can use each person’s strengths forward and whatever weaknesses come up can be benefited by another team member. When working in a group make sure to be open minded and make sure that everyone is heard and not overlooked. Work Cited Alessandra, T. The DISC Platinum Rule Behavioral Style Assessment. (2013) Retrieved from: http://UOP.BlanchardAssessment.com.

La creatividad

La creatividad Introduccion La creatividad es la llave que abre la puerta del desarrollo individual y colectivo, razà ³n por la cual las naciones que han alcanzado un alto grado de desarrollo tecnolà ³gico, industrial, econà ³mico y social invierten grandes cantidades de recursos para mantenerse a la vanguardia, ya que innovar constantemente les asegura, no sà ³lo el bienestar de sus habitantes, sino incluso la supervivencia misma. Esta necesidad de ofrecer alternativas nuevas, viables y oportunas a las distintas problemà ¡ticas que plantea nuestra sociedad globalizada, nos motiva a enfocar nuestro interà ©s de estudio en la creatividad, desde la perspectiva del individuo creativo e innovador, pues es el sujeto, el principal protagonista de estos cambios, quien utiliza esta herramienta interna para aportar los elementos que promueven el avance y crecimiento. En este sentido, el presente trabajo de grado se propone â€Å"dibujar† el perfil psicolà ³gico de personas creativas en Repà ºblica Dominicana, a partir de la descripcià ³n de sus rasgos de personalidad. Igualmente nos esforzamos en entregar un perfil social, tomando como marco de referencia el universo relacional de los individuos estudiados: familiar, social, educativo y econà ³mico; con la finalidad de encontrar en estas perspectivas externas los elementos o situaciones que facilitaron la manifestacià ³n concreta de su actividad creativa, asà ­ como aquellas circunstancias que representaron importantes obstà ¡culos en la consecucià ³n de sus metas. Esta investigacià ³n es el primer estudio de este gà ©nero realizado en nuestro paà ­s, hecho que le reviste de gran importancia ya que las conclusiones arribadas aportarà ¡n valiosos beneficios en diferentes à ¡reas. Este estudio abarca diversas zonas de nuestra geografà ­a nacional, donde nuestros sujetos de investigacià ³n han expuesto parte de sus talentos. Mediante pruebas psicomà ©tricas realizamos la exploracià ³n caracterolà ³gica, mientras que el perfil contextual es abordado a travà ©s del uso de cuestionarios y entrevistas semi II estructuradas. Indagamos asà ­ el ambiente que fue capaz de impulsar, aunque no de propiciar, el genio creativo de estos ciudadanos como mecanismo de adaptacià ³n y supervivencia a sus propias carencias. Iniciamos esta propuesta investigativa definiendo el concepto creatividad y sus antecedentes, exponiendo las teorà ­as planteadas por diferentes personalidades del haber cientà ­fico; quienes, a pesar de estudiarla desde diferentes aristas, coinciden en afirman que la creatividad es una capacidad integral de todos los seres humanos, incluso hay quienes la califican como una â€Å"actitud personal†; este potencial lo que requiere es ser fertilizado, a fin de broten sus frutos en todos los à ³rdenes. En el capà ­tulo uno, definimos las personas creativas desde la à ³ptica de diversos investigadores, a partir de una serie de caracterà ­sticas cognoscitivas, afectivas y volitivas especà ­ficas que poseen. De igual modo las perfilamos mediante su auto descripcià ³n. Es de nuestro interà ©s abordar la motivacià ³n tanto intrà ­nseca como extrà ­nseca que impulsan sus proyectos creativos, pues estas personalidades sobresalen mà ¡s por su deseo de dejar huellas en el mundo que por su puro poder intelectual. Sin dejar de lado el aspecto de la inteligencia, ya que hay autores que incluso la desvinculan del proceso creativo.. En el capitulo dos nos ocupamos del contexto creativo tratando de exponer el papel que juega el proceso de socializacion en el desarrollo y expresià ³n de la capacidad creativa. Los estudios de casos realizados nos permiten concluir que las caracterà ­sticas que definen los sujetos estudiados son las siguientes†¦ III II. PLANTEAMIENTO DEL PROBLEMA II.1 ENUNCIACIÓN DEL PROBLEMA De los individuos creativos depende el desarrollo y sostenimiento del progreso humano, gracias a la incorporacià ³n de sus ideas originales, innovadoras y eficaces. Por lo tanto, es imprescindible detectar y cultivar las cualidades de personalidad que los caracterizan. De ahà ­ la relevancia que alcanza la presente investigacià ³n, pues entregamos un perfil psicolà ³gico y social de personas creativas en Repà ºblica Dominicana, estudio pionero en su gà ©nero. La creatividad es considerada un bien social, pues el avance de la sociedad dependerà ¡ cada vez mà ¡s de la inventiva y de la capacidad de las jà ³venes generaciones1. En los à ºltimos 50 aà ±os, ha sido estudiada por muchos autores como elemento componente de la personalidad (Guilford, 1960; Sternberg, 1988; Mitjà ¡ns, 1995; Csikszentmihalyi, 1998; Goà ±i, 2003). El procedimiento utilizado consiste en identificar las personas creadoras a partir de sus realizaciones o utilizando criterios de jueces, datos autobiogr à ¡ficos, etc. y estudiar, generalmente mediante tests, los rasgos de personalidad, buscando relaciones que evidencien cuà ¡les caracterizan a las personas creadoras y las distinguen de las no creadoras.2 Tradicionalmente las investigaciones han sido enfocadas en poblaciones especà ­ficas: cientà ­ficos y artistas de todo gà ©nero; llegando incluso a considerar la creatividad como una propiedad cuasi exclusiva de estos grupos; sin embargo hay autores que la plantean como un atributo comà ºn a todos los seres humanos, distinguiendola como ordinaria, cuando el individuo la utiliza en su cotidianidad para adaptarse al medio y sobrevivir, y grandiosa cuando es responsable de los logros y progresos de la sociedad humana.3 En un principio el estudio de la creatividad se limitaba al contexto individual, posteriormente se han tenido en consideracià ³n tambià ©n otros factores de carà ¡cter 1 Saturnino De la Torre. Persona y proceso creativos. Creativitat, comunicacià ³ i mercat, 2000. http://tdd.elisava.net/coleccià ³n/17/de-la-torre-es. 2 Albertina Mitjans. Creatividad, personalidad y educacià ³n. Cuba, Editorial Pueblo y Educacià ³n. 1995, p.3 3 Federico De Tavira. Introduccià ³n al Psicoanà ¡lisis del Arte. Sobre la Fecundidad Psà ­quica. Mà ©xico. Plaza y Valdà ©s Editores. 2007, p. 46 IV social, que forman parte del escenario en el que se desenvuelve el individuo: la familia, la red social, el ambiente cultural y educativo, los adelantos tecnolà ³gicos de la à ©poca, etc. Anne Roe, una de las pioneras de la psicologà ­a moderna, considera que a veces las instituciones culturales y el ambiente reprimen el potencial creativo en vez de estimularlo. â€Å"El problema no es sà ³lo encontrar la gente que de algà ºn modo han logrado oponerse a estas presiones, sino tambià ©n el encontrar formas de cambiar la cultura†.4 II.2 FORMULACIÓN DEL PROBLEMA Estos à ¡ngulos de acercamiento y comprensià ³n de la creatividad en la relacià ³n individuo-entorno, nos llevan a formular las siguientes preguntas:  ¿Cuà ¡les carà ¡cterà ­sticas de personalidad predominan en las personas creativas?  ¿Cuà ¡les rasgos de carà ¡cter comparten los individuos estudiados?  ¿Cà ³mo se definen asà ­ mismos los creativos? (autoconcepto)  ¿Cuà ¡les factores de carà ¡cter interno y/o externo lo motivan a crear?  ¿En quà © ambiente familiar se desarrollà ³ como individuo?  ¿Cuà ¡l es la red social que le ha servido de apoyo en sus proyectos?  ¿Cuà ¡l es el nivel de escolaridad alcanzado?  ¿Cuà ¡les circunstancias econà ³micas han sido predominantes a lo largo de su vida?  ¿Proporciona nuestra sociedad (Repà ºblica Dominicana) el ambiente propicio para el desarrollo y exposicià ³n del potencial creativo en sus ciudadanos? 4 Alexandra Goà ±i. Desarrollo de la creatividad. Costa Rica. Editorial Universidad Estatal a Distancia (UENED). 2003, p. 94. V III. JUSTIFICACIÓN Identificar y describir a las personas creativas a partir de sus rasgos de personalidad, asà ­ como la relacià ³n que ha tenido el contexto familiar, social, econà ³mico y educacional con la expresià ³n y realizacià ³n creativa de los mismos, constituye un campo de investigacià ³n hasta ahora no explorado en Repà ºblica Dominicana, de ahà ­ se desprende la relevancia de este estudio, resultando à ©ste el primer abordaje de esta temà ¡tica en nuestro paà ­s. Las conclusiones arribadas reportan importantes beneficios en los siguientes tà ©rminos: Psicolà ³gicos: proporcionan un inventario caracterolà ³gico de los sujetos creativos estudiados, el cual se podrà ¡ utilizar para futuras investiga- ciones que amplà ­en el espectro de estudio de la creatividad y la influencia del ambiente en la produccià ³n creativa. De igual modo, motiva a los estudiosos del comportamiento a fijar su interà ©s en las potencialidades humanas, cà ³mo descubrirlas y fomentarlas, mà ¡s que en las patologà ­as manifiestas en la conducta. Educativos: el manejo de esta informacià ³n nos permite rediseà ±ar la enseà ±anza, a fin de que à ©sta promueva y fomente dichas cualidades de personalidad en las futuras generaciones. Gracias a esta reorientacià ³n podremos contar con individuos capaces de generar nuevas propuestas y de producir los cambios que necesita nuestra sociedad para asegurar la ruta hacia el desarrollo sostenido, rompiendo el esquema de que los estudiantes sean simples acumuladores y repetidores de informacià ³n que otros han aportado. Esta revolucià ³n educativa convertirà ¡ los salones de clase en verdaderos centros de formacià ³n de là ­deres emprendedores, al permitirseles la expresià ³n de su libre pensamiento y la concrecià ³n de sus ideas. VI Sociales: evaluar el contexto familiar, social y econà ³mico nos permite inferir cuà ¡les circunstancias externas han sido proveedoras de està ­mulos y cuà ¡les han sido inhibidoras del talento creativo. Este es uno de los aspectos mà ¡s importartes a considerar, ya que el individuo, como ente biopsicosocial, trae una dotacià ³n biolà ³gica que le antepone y supone la expresià ³n de sus cualidades, sin embargo no escapa a la externalidad: es en el ambiente que lo circunda donde ha de expresar estas virtudes, siempre y cuando este entorno le sea favorable. Es una constante en esta investigacià ³n la reflexià ³n respecto a este punto. Culturales: Aunque somos considerados paà ­s â€Å"tercermundista†, pueblo en và ­a de un desarrollo que no acabamos de alcanzar, en nuestro territorio se han formado y expresado indviduos con alta capacidad creativa, aà ºn cuando las circunstancias les han sido adversas. Este ejemplo, enseà ±a a la presente y futura generacià ³n a cultivar l a autoconfianza y trascender las limitaciones que impone el espacio que nos rodea. Promovemos asà ­ la cultura de la autodeterminacià ³n de nuestra nacià ³n. Empresariales. En este à ¡mbito, el perfil caracterolà ³gico del creativo ayuda a identificar aquellos individuos con iniciativa, inventiva, capaces de generar las ideas innovadoras a mayor ritmo, asegurando el progreso y el desarrollo en tà ©rminos productivos. Incluso hay sociedades, como la japonesa, donde ser creativos es una verdadera obligacià ³n del empleado. Esta investigacià ³n es viable pues se dispone de los recursos necesarios para su realizacià ³n. VII IV. ALCANCE Y Là MITES DE LA INVESTIGACIÓN Este estudio de caso se llevarà ¡ a cabo durante los meses agosto-octubre del aà ±o 2009; està ¡ limitado a estudiar seis personas dedicadas a diversas actividades, con diferentes niveles educativos, cuyas edades oscilan entre los 20 y 55 aà ±os de edad, las cuales està ¡n ubicadas en diversas localidades de nuestro paà ­s (Repà ºblica Dominicana). VIII V. OBJETIVOS V.1 GENERAL Describir el perfil psicosocial de personas creativas en Repà ºblica Dominicana, dedicadas a diversas ramas tà ©cnicas y artisticas, cuyas edades oscilas entre 20 y 55 aà ±os de edad. V.2 ESPECà FICOS Identificar los rasgos de personalidad de estas personas creativas Establecer un perfil caracterolà ³gico del creativo Exponer cà ³mo se describen a sà ­ mismos (autoconcepto) Establecer la relacià ³n del entorno social y familiar en el desarrollo y expresià ³n del talento creativo de estos personajes Exponer la formacià ³n acadà ©mica de los casos estudiados Identificar las circusntancias econà ³mica en las cuales se han desenvuelto Investigar las motivaciones intrà ­nsecas y extrà ­nsecas de sus creaciones IX VI. METODOLOGà A VI.1 TIPO DE INVESTIGACIÓN La presente investigacià ³n se define como un estudio de caso, enmarcado en el enfoque cualitativo, fundamentado en una perspectiva interpretativa de los datos recolectados. VI.2 TIPO DE ESTUDIO Realizamos un estudio descriptivo, debido a que nuestro objetivo principal es describir al individuo a partir de sus rasgos de personalidad, haciendo à ©nfasis en comprender la relacià ³n de su expresià ³n creativa con el ambiente que lo circunda, ya sea en tà ©rminos familiares, sociales, educacionales y econà ³micos. Es asà ­ mismo un estudio exploratorio, ya que esta temà ¡tica es planteada por vez primera en nuestro paà ­s como objeto de investigacià ³n, constituyà ©ndose asà ­ en un punto de partida para estudios posteriores. VI.3 MUESTRA La muestra estuvo conformada por seis personas, cuatro hombres y dos mujeres, dedicadas a distintas ramas u oficios, con diferentes niveles educativos, cuyas edades oscilan entre 20 y 50 aà ±os de edad. El criterio de seleccià ³n està ¡ basado en el conocimiento previo del aporte realizado y desarrollado por las personas en cuestià ³n. Los mismos està ¡n localizados en diferentes ciudades de nuestro paà ­s. (Aà ±adir el carà ¡cter sujetivo de la seleccià ³n, explicar esto.) X VI.4 TÉCNICA DE RECOLECCIÓN DE DATOS Para el logro del objetivo se utilizaron los siguientes instrumentos: a. El Test de 16 Factores de Personalidad de Raymond B. Catell (16 FP de Catell), el cual se basa en el anà ¡lisis factorial y mide 16 dimensiones de la personalidad. Cada uno de los factores posee un significado psicolà ³gico segà ºn el cual ha de interpretarse la calificacià ³n obtenida por el sujeto para su perfil de personalidad. b. Entrevistas semi-estructuradas mediante las cuales exploramos la relacià ³n persona-ambiente en sus diferentes vertientes: social, familiar, econà ³mica y educativa. VI.5 MEDIOS Y FUENTES DE INVESTIGACIÓN 1. Libros 2. Revistas electrà ³nicas 3. Internet 4. Perià ³dicos 5. Entrevistas XI VII. MARCO TEÓRICO La creatividad es la habilidad para dar existencia a algo. Francis Barron VII.1 ANTECEDENTES HISTÓRICOS DE LA INVESTIGACIÓN VII.1.1 LA CREATIVIDAD La creatividad està ¡ vinculada a todos los aspectos de la vida psicolà ³gica y social, cuyo abordaje requiere un tratamiento interdisciplinario. Es el tema central de investigacià ³n de cientà ­ficos, psicà ³logos, educadores, filà ³sofos, etc., ya que representa el factor competitivo mà ¡s determinante y sustentador de los grandes cambios que experimenta la sociedad del siglo XXI. VII.1.1.1 Definicià ³n Creatividad significa crear; implica dar vida o sentido a algo nuevo, construir, hacer crecer (en latà ­n crescere), desarrollar, aportar un sentido diferente en la solucià ³n de problemas, orientado a satisfacer los requerimientos de la sociedad en tà ©rminos constructivos. La creatividad no es sà ³lo un proceso personal de satisfaccià ³n de necesidades, sino tiene una dimensià ³n social, pues es en el contexto externo donde ha de tener repercusià ³n el resultado del proceso creativo: el producto creado. VII.1.1.2 Antecedes histà ³ricos del tà ©rmino En 1971 la Real Academia de la Lengua discutià ³ acerca de la incorporacià ³n de la palabra creatividad al diccionario de la lengua espaà ±ola, pues consideraban XII injustificable la utilizacià ³n de un anglicismo (â€Å"creativity†) cuyo significado, a juicio de los acadà ©micos de la à ©poca, era ambiguo y polisà ©mico, argumentando ademà ¡s que existà ­an otras palabras que tenà ­an significados similares. Esta anà ©cdota de carà ¡cter histà ³rico nos muestra el vertiginoso crecimiento que ha tenido un concepto que en sà ³lo tres dà ©cadas se ha transformado en una herramienta inseparable del desarrollo y de la actividad cientà ­fica, tecnolà ³gica, cultural y educativa de nuestros pueblos.5 El reconocimiento del tà ©rmino creatividad, como elemento activo en todo ser humano, ha recorrido un largo camino, en el que podemos seà ±alar las siguientes etapas: Edad Antigua: el artista no crea, sino que se limitaba a imitar la realidad; Edad Media y la Moderna Cristiana: el acto de crear era solamente atribuible a Dios. Siglo XIX: el tà ©rmino creador es sinà ³nimo de artista. 1950: este aà ±o marca el inicio de la investigacià ³n cientà ­fica de la creatividad como una capacidad intrà ­nseca humana. En esta à ºltima etapa se destaca el psicà ³logo Joy Paul Guilford, quien incorpora el tà ©rmino creatividad al vocabulario habitual de la psicologà ­a al pronunciar su conferencia Creativity ante la American Psychological Association en 1950, marcando con este hecho un antes y un despuà ©s en la investigacià ³n cientà ­fica sobre esta cuestià ³n. Aunque regularmente se considera a Francis Galton (1869), con su obra Hereditary genius, como el punto de partida al plantear el tema del carà ¡cter hereditario de los genios y creadores. Fue el primero en ocuparse de estudiar la personalidad creadora mediante un mà ©todo cientà ­fico, aunque hoy dà ­a no son sostenibles sus conclusiones. VII.1.1.3 Conceptos afines A partir del famoso discurso que pronunciara Guilford en 1950, comienza a relacionarse la creatividad con conceptos como la fluidez, la flexibilidad, la 5 Hugo Cerda. La creatividad en la ciencia y en la educacià ³n. Colombia. Edit. Magisterio. 2006, p.13 originalidad y el pensamiento divergente, pues anterior a ese momento histà ³rico se estudiaba bajo el tà ­tulo de imaginacià ³n, invencià ³n, ingenio, nià ±os dotados y superdotados o en su defecto se le consideraba un signo distintivo de la inteligencia general.6 De acuerdo a Guilford â€Å"los individuos muy creativos pueden generar ideas a un ritmo rà ¡pido (fluidez), romper lo establecido a fin de atacar los problemas desde una perspectiva nueva (flexibilidad) y generar ideas nuevas y genuinamente diferentes (originalidad)†7. OTRAS FUENTES REVISTAS ELECTRONICAS Altuve, Ubaldina. Educacià ³n y desarrollo de la creatividad. CONHISREMI, Revista Universitaria de Investigacià ³n y Dià ¡logo Acadà ©mico, Vol. 5, No. 1, 2009. http://www.iuttol.com.ve/varios/nuevos_articulos/ARTICULO_UAltuve.pdf. Consultado el 14/07/09 Chacà ³n, Yamileth. Una revisià ³n crà ­tica del concepto de creatividad. Revista Electrà ³nica â€Å"Actualidades Investigativas de Educacià ³n. Volumen 5, Nà ºmero 1. Aà ±o 2005. http://revista.inie.ucr.ac.cr/articulos/1-2005/articulos/creatividad.pdf. Esquivias Serrano, Marà ­a Teresa (2004). Creatividad: definiciones, antecedentes y aportaciones. Revista Digital Universitaria. 31 de enero de 2004. Volumen 5, nà ºmero 1. ISSN:1067-6079. http://www.revista.unam.mx/vol.5/num1/art4/portada.htm# Consultado 25/06/09 Getzels, Jacob M.; Csikszentmihalyi, Mihaly. Encontrar problemas y creatividad. Revista electrà ³nica Estudios de Psicologà ­a, ISSN 0210-9395, N º 18, 1984 , pags. 69-80. http://dialnet.unirioja.es/servlet/articulo?codigo=65910. Consultado el 02/07/09 Graà ±a, Nelly. La creatividad en la escuela. Aula, Montevideo, 2003. http://www.geocities.com/aulauy/creatividad.htm Consultado el 02/07/09 4 Martà ­nez-Otero, V. (2005). Rumbos y desafà ­os en Psicopedagogà ­a de la Creatividad. Revista Complutense de Educacià ³n, Vol. 16 Nà ºm. 1 (2005) 169 181, ISSN 1130-2496 http://revistas.ucm.es/edu/11302496/articulos/RCED0505120169A.PDF Mitjans martinez, Albertina.  ¿Como evaluar la creatividad?. Rev. cuba. psicol. [online]. 1993, vol.10, no.2-3, p.104-121. http://pepsic.bvspsi. org.br/scielo.php?script= sci_arttextpid=S0257- 43221993000200003lng=ptnrm=iso. ISSN 0257-4322. Consultado 02/07/09. Penagos, Julio Cà ©sar; Aluni, Rafael. Creatividad, una aproximacià ³n. Revista Psicologà ­a (online). Ed. Especial aà ±o 2000. http://homepage.mac.com/penagoscorzo/creatividad_2000/creatividad6.html Consultado 02/07/09. Sà ¡nchez Manzano, Esteban. Imaginacià ³n creativa y personalidad: estudio experimental sobre las relaciones de la creatividad y la introversià ³nextraversià ³n. Revista Complutense de Educacià ³n Vol. 1 (1)- 121-135. Edil. Univ. Complutense. Madrid. 1990. http://revistas.ucm.es/edu/11302496/articulos/RCED9090130121A.PDF. Consultado 02/07/09. Sternberg, R.; OHara, Linda. Creatividad e Inteligencia. Cuadernos de Informacià ³n y Comunicacià ³n. 2005. revistas.ucm.es/inf/11357991/articulos/CIYC0505110113A.PDF. Consultado el 05/08/09 Velasco Tapia, Lucà ­a. Desarrollo del Pensamiento Creativo. Universidad de Londres. Papeles del Psicà ³logo, 2006. Vol. 27(1), pp. 3-8. Enero-abril, 2006. http://www.cop.es/papeles. consultado el 12/05/09 Velasco Barvieri, Patricia. Psicologà ­a y Creatividad: Una revisià ³n histà ³rica. (Desde los autorretratos de los genior del siglo XIX hasta las teorà ­as implà ­citas del siglo XX). http://books.google.com/books?id=rDfiEDyWjAYCpg=PA60dq=teoria+gestaltica+ de+la+creatividadei=dQhoSoKSOovgyQSx37i0BAclient=safari. Consultado el 14/07/09 Ziegler, M. (2000). Creatividad, aula y arte. Revista de Educacià ³n, 15. http://educar.jalisco.gob.mx/15/15Ziegle.html, Consultado 27/06/09 5 INTERNET Breve Historia de La Creatividad. http://www.scribd.com/doc/14237127/Breve- Historia-de-La-Creatividad, Consultado 10/05/09 Castillo Balcazar, Dania R. Creatividad y uso de desechos como material educativo en la educacià ³n universitaria. Lima, Perà º 2007. http://www.cybertesis.edu.pe/sisbib/2007/castillo_bd/pdf/castillo_bd.pdf Consultado el 11/07/09 De la Torre, Saturnino. Persona y proceso creativos. Creativitat, comunicacià ³ i mercat, 2000. http://tdd.elisava.net/coleccià ³n/17/de-la-torre-es. Consultado el 29/06/09 Garcà ­a Tenorio, Marà ­a Josà ©. Definicià ³n empà ­rica de los factores de fluidez ideativa, originalidad y creatividad: relaciones con la personalidad. http://www.ucm.es/BUCM/tesis/psi/ucm-t25704.pdf. Madrid, 2002. Consultado 10/05/09 Gardner, Howard. Un retrato del creador Ideal. Revista Psicologà ­a (online). Edicià ³n Especial aà ±o 2000. http://homepage.mac.com/penagoscorzo/creatividad_2000/creatividad3.html. Consultado 02/07/09. http://apuntes.rincondelvago.com/psicologia-de-la-creatividad.html. Consultado 02/07/09. http://ineedfile.com/download_file_i.php?qq=psicologiafile=2010997desc=Aprendi zaje+Y+Creatividad+-+Psicologia+Cognitiva+.doc Huidobro Salas, Teresa. Una definicià ³n de la creatividad a travà ©s del estudio de 24 autores seleccionados. Universidad complutense de Madrid. Facultad de psicologà ­a. http://www.ucm.es/BUCM/tesis/psi/ucm-t25705.pdf. Madrid, 2002. Consultado 10/05/09 Là ³pez Pà ©rez, Ricardo. Diccionario de Creatividad. Conceptos y Expresiones Habituales de los Estudios sobre Creatividad. http://www.scribd.com/doc/6733423/Diccionario-de-Creatividad. Consultado 10/05/09 Là ³pez Pà ©rez, Ricardo. Prontuario de la Creatividad. http://www.scribd.com/doc/6562037/Prontuario-de-La-Creatividad. Consultado 10/05/09 Quià ±ones Rodrà ­guez, Maria Aracelly. Creatividad y resiliencia. Anà ¡lisis de 13 casos colombianos. Universidad Autà ³noma de Madrid. Madrid, 2006. Consultado 10/05/09. http://digitool-uam.greendata.es:1801/view/action/singleViewer.do? dvs=1242032832751~67locale=es_DOframeId=1usePid1=trueusePid2=true Rogers, Carl R. Hacia una teorà ­a de la creatividad. UNIDAD 3 Teorà ­as del proceso creativo. http://www.angelfire.com/ego/cedelacultura/unidad3.htm. Consultado el 15/05/09 Rom Rodrà ­guez, Josep; Sabatà © Là ³pez, Joan. La creatividad antes de Guilford. Universitat Ramon Llull. http://congressos.blanquerna.url.edu/spucp/Pdfs/Rom_MaqCong05.pdf. Consultado el 04/06/09 Yentzen, Eduardo Teorà ­a General de la Creatividad. http://www.scribd.com/doc/6952795/Yentzen-Eduardo-Teoria-General-de-la- Creatividad, Consultado 10/05/09 www.gestiopolis.com/canales8/rrhh/psicometria-como-ciencia-del-comportamientoy- los-recursos-humanos.htm DICCIONARIO Diccionario de la Real Academia Espaà ±ola (Online). Vigà ©sima segunda edicià ³n http://www.rae.es/rae.html ENTREVISTA Entrevista a Robert Sternberg realizada por Eduardo Punset. http://www.rtve.es/tve/b/redes/anteriores.htm 1 Robert Sternberg. Inteligencia creativa. http://www.rtve.es/tve/b/redes2007/semanal/prg217/frcontenido.htm

History of the Black Lives Matter Movement

History of the Black Lives Matter Movement A Change Overdue Throughout history, protesting and standing up for a cause has been very common. It’s essentially a part of American history. However, some make bigger impacts than others.   Peter Katel states in his article titled Racial Conflict, â€Å"Three words — Black Lives Matter — have sparked a new argument over race in America. Demonstrators chanting and tweeting that slogan have protested the deaths of African-Americans, many of them unarmed, at the hands of police officers — most of them white — in cities across the country in the past two years.† (15) The Black Lives Matter movement has fueled the fire for the discussion of racial equality in America. Most people felt, before the rise of the movement, that this topic of discussion was not necessary to discuss. The idea was that racism was non-existent in America and was not as bad as previous years throughout history. The movement has become very controversial and has resulted in some changes regarding police procedures but also an increased amount of violence in the black community. There are differing moral and political opinions, therefore the issue has no resolution as of now. Opposition has always been a part of American politics, but it is believed that Donald Trump’s election has sparked a larger era of protests. In an article titled Citizen Protests Alan Greenblatt says, â€Å"Fueled by social media, demonstrations have arisen over Trump administration policies on such issues as health care, climate change and immigration. Meanwhile, alleged police brutality and the removal of Confederate monuments have aroused mass protests, some violent.† (1) The size of today’s protests is reminiscent of the many protests in American history and especially the civil rights movement of the 1960s. The United States was founded in an act of protest, a rebellion against British colonial power. The Revolutionary War was followed by protests, such as the Boston Tea Party in 1773.Greenblatt goes on to say, â€Å"There was no time in American history when all views could be aired without some restrictions†¦There have always been some views that so me people thought were so repugnant and dangerous that they couldnt be allowed to be heard.† (8) The recent opposition of Trump’s presidency and protests related to Black Lives Matter follows right along with the U. S’s history of mass demonstrations. Today’s racial tensions began in the trans-Atlantic slave trade. New attention was focused on dangers to black males in 2012 when a neighborhood watch volunteer kills black teenager Trayvon Martin in Florida. The slogan Black Lives Matter first showed up in media reports after the 2014 shooting of black teenager Michael Brown by Ferguson, Mo police officer Darren Wilson, resulting in Brown’s death. A series of mass demonstrations grew into the Black Lives Matter movement after multiple unarmed black men and boys were killed by police in New York City, Ohio, North Carolina, etc.   Criticism of the movement grew as African Americans became more violent towards police. Incidents include the December 2014 killing of two New York City officers and the September 2015 shooting of Houston Deputy Sheriff Darren Goforth. This sparked a counter position labeled as Police Lives Matter. Today’s conflicts between police and African Americans have stimulated debate about the larger issue of race in America. Over the past three years, the rise of the Black Lives Matter movement has inspired protests across the country against police violence. Some were continual over several weeks and drew a massive, militarized response from law enforcement. Some cities who held these massive demonstrations include: Ferguson, Mo, Baton Rouge, Louisiana, and Baltimore, Maryland. Collier Meyerson stated in an article titled When Protesting Police Violence Puts you in the Crosshairs, â€Å"†¦SWAT teams equipped with tear gas, armored vehicles, and rifles patrolled the streets, and protesters were subject to mass arrests and police brutality. In Ferguson, 10 days of protesting led to 150 arrests—80 percent of them for failure to disperse. Nearly 200 protesters were arrested in Baton Rouge. In Baltimore, a group of aggrieved residents sued the city† (20). Advocates for the Black Lives Matter movement argue that the emergence of the movement is mainly due to the impacts that police brutality and injustice in America has had on people of color. The impact is not only emotional but psychological as well. Over the past two decades, the militarization of police forces has given black Americans more to fear. â€Å"With current technology, police killing of Black people is recorded for public scrutiny and consumption. Access to these videos has led to unprecedented public discourse on what constitutes brutality, its connections to White supremacy, and the consequences for Black lives† (Alang 662). After the terrorist’s attacks in 2001, because of the severity of the attack on the country, police resources increased massively. Police officers now are trained as if they are in the military and use military strategies to manage protesters. Poor treatment by law-enforcement officers has been a reality of African-American life since before the United States existed. Even after the success of the civil-rights movement, police brutality and discrimination in the criminal-justice system didn’t end, they just became hidden. Over the course of the past three years, the emergence of the Black Lives Matter movement has inspired protests. According to the U.S. Bureau of Justice Statistics, Today, black men are six times more likely to be incarcerated than white men, and black women more than twice as likely as white women. Black men are three times more likely than white men to die at the hands of law enforcement. While advocates of the Black Lives Matter movement argue that the movement is a positive, productive way towards change that brings awareness to the racial tensions in America, opposers of the movement believe the movement promotes violence and is wrong and could even be classified as a hate group. Most opposers believe that both sides are to blame for the violence that comes from protests and rallies related to Black Lives Matter. Recently, Donald Trump stated that he agrees with the idea that both sides are to blame for violence. Trump’s election brought a new agenda for the movement’s opposers. Efforts were made to undo the things done during the Obama administration. The views of Trump brought on a debate from advocates and opposers of the Black Lives Matter movement. â€Å"As the 2016 presidential campaign unfolded, BLM activists gained a reputation for using disruption as a way to push the movement’s key issues† (McLain 13). The Black Lives Matter Movement has created a conversation within the country as well as across the world. â€Å"Black Lives Matter represents one of the most influential and controversial of the contemporary protests movements.   Much of the controversy is connected to misunderstanding, distorted portrayals, and attempts to discredit the movement† (Hoffman 596) Most minorities in America believe The Black Lives Matter movement should be recognized and challenged. During the civil rights movement, students protested and created movements like the Freedom Rides, people young and old marched on Washington, and many activists spoke out against injustice and locked arms with black men and women to demand change. In this era where racial tensions are at a high because of recent events, each of us should think about how we can effect change in all our communities and work to make it happen. It is time to speak up and speak out against injustice and wrong As Dr. Martin Luther King Jr. said: The ultimate tragedy is not the oppression and cruelty by the bad people but the silence over that by the good people. Work Cited Alang, Sirry, et al. Police Brutality and Black Health: Setting the Agenda for Public Health Scholars. American Journal of Public Health, vol. 107, no. 5, May 2017, pp. 662-665. EBSCOhost, doi:10.2105/AJPH.2017.303691. Greenblatt, Alan. Citizen Protests. CQ Researcher, 5 Jan. 2018, pp. 1-24, library.cqpress.com/cqresearcher/cqresrre2018010500. Hoffman, Louis, et al. An Existential–Humanistic Perspective on Black Lives Matter and Contemporary Protest Movements. Journal of Humanistic Psychology, vol. 56, no. 6, Nov. 2016, pp. 595-611. EBSCOhost, doi:10.1177/0022167816652273. Katel, P. (2016, January 8). Racial conflict. CQ Researcher, 26, 25-48. Retrieved from http://library.cqpress.com/ McClain, Dani. The Future of BLM. (Cover Story). Nation, vol. 305, no. 8, 09 Oct. 2017, pp. 1216.EBSCOhost, libraries.ou.edu/access.aspx? url=http://search.ebscohost.com.ezproxy.lib.ou.edu/login.aspx?direct=true&db=aph&AN=125280009&site=ehost-live. Meyerson, Collier. When Protesting Police Violence Puts You in the Crosshairs. Nation, vol. 305, no. 16, 18 Dec. 2017, pp. 16-21. EBSCOhost, libraries.ou.edu/access.aspx? url=http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=126492359&site=ehost-live.

black boy :: essays research papers

This novel is set in Harlem in New York City. The Grimes migrate to the North in search of new opportunities. Elizabeth bids goodbye to her aunt in Maryland and leaves with Richard. She arrives in New York with great expectations but she is sorely disappointed. "Here, in this great city where no one cared, where people might live in the same building for years and never speak to one another, she found herself, when Richard took her in his arms, on the edge of a steep place and down she rushed, on the descent uncaring, into the dreadful sea." New York is a big and bustling city but it is heartless. The only way Elizabeth and Richard make their existence meaningful is by visiting places of interest in the city on weekends. They go to the Central Park or the Museum of Natural history to take their mind off from the daily drudgery. John Grimes does the same when he has to escape out of his dingy quarters at Harlem. He climbs a hill nearby to view New York in all its majesty and imagines himself to be an influential figure in the city. From there he walks over to mid-town Manhattan and Central Park to get a feel of the city. John experiences a sense of freedom in all the places outside his home at Harlem. His house was "narrow and dirty; nothing could alter its dimensions, no labour could ever make it clean. Dirt was in the walls and the floorboards, and triumphed beneath the sink where roaches spawned; was in the fine ridges of the pots and pans, scoured daily, burnt black on the bottom, hanging above the store; was in the wall against which they hung, and revealed itself where the paint had cracked and leaned outward in stiff squares and fragments, the paper-thin underside webbed with black." In similar quarters live Florence and other Negroes like her. If they look out of their window, they can see "scraps of paper and frosty dust, and --- the hanging signs of stores and storefront churches." In the evenings, the Negro families visit the churches at Harlem called the ‘Temple of the Fire Baptized.’ "It was not the biggest church in Harlem, nor yet the smallest, but John had been brought up to believe it was the holiest and best." John and Roy attend the

Quen Elizabeth I :: essays research papers

Queen Elizabeth I King Henry VIII was married to Catherine of Aragon when the young girl Anne Boleyn caught his eye. Henry believed himself in love with the young Anne and was determined to end his marriage with the older Catherine. King Henry wanted an annulment from Catherine, yet to obtain one meant having the Pope’s approval. Catherine had a powerful connection to many such as the great emperor Charles V, the Pope would not offend such a man and denied King Henry his annulment to his Queen Catherine. King Henry discreetly engaged n an affair with the young Anne Boleyn.   Ã‚  Ã‚  Ã‚  Ã‚  King Henry and his advisors established their own church breaking away from th Catholic Church and formed the Church of England. King Henry now had full ecclesiastical power over England known as reformation. With king Henry’s new power over the church he would now obtain his anullument from Catherine of Aragon. 1   Ã‚  Ã‚  Ã‚  Ã‚  In Januaray of 1533 King Henry married his pregnant Anne, who was belived to be carrinying the male heir to the throne. â€Å"Both Henry and Anne believed with their whole heart that the child she was expecting was a boy, and had every reason to as the philosophers and astronomers assured the jubilant king   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Scruton 2  Ã‚  Ã‚  Ã‚  Ã‚   that this time he would have a son.† (Thomas, par. 4) To the disappointment of the King, Queen and her supporters Anne gave birth to a girl, Elizabeth Tudor. â€Å"Elizabeth's birth was one of the most exciting political events in 16th century European history; rarely had so much turmoil occurred on behalf of a mere infant.† (Englishhistory) 4 Elizabeth’s birth was greeted with little celebration, however three days later she had a grand Christening a Greenwich Palace. 'Henry, beside himself with disappointment, did not attend the christening.' 2   Ã‚  Ã‚  Ã‚  Ã‚  King Henry’s attitude towards his young wife changed aftr the birth of his Princess and he openly show his tiredness towards his Queen. His only heir was a young girl, and this was considered undesirable to have a woman ruler. France even had laws to prevent such an occurrence. Anne tried to have a son yet failed to do so miscarrying and then giving birth to a premature dead baby boy. Some have said that she lost her savior 1   Ã‚  Ã‚  Ã‚  Ã‚  As Anne had her second mishap Catherine of Aragon died leaving Henry wanted yet another wife in the hope of producing a male heir. Anne was charge with adultery, witchcraft, and incest in which the jury found her guilty and was sentenced to death by beheadment.

Kathleen Norris Dakota :: Kathleen Norris Dakota

Kathleen Norris' Dakota Kathleen Norris uses small town society to illustrate a much larger phenomenon that occurs in America: The obstruction of truth in the name of progress and patriotism. Norris makes an example of a small Dakota town, the old families ingrained in local society who act as somewhat of a censorship committee, silently fixing the past's blunders and bad dreams so not to discourage themselves or the younger generation: A good story is one that isn't demanding, that proceeds from A to B, and above all doesn't remind us of the bad times, the cardboard patches we used to wear in our shoes, the failed farms, the way people you love just up and die. It tells us instead that hard work and perseverance can overcome all obstacles; it tells lie after lie, and the happy ending is the happiest lie of all. (85) Norris mentions the "progress model" and "linear narrative" used in the telling of history. People in Dakota don't want to hear about the countless generations before them who also failed at farming, the once thriving town that are now abandoned completely. They don't want to hear about anybody who failed, or anything bad that happened at all unless things turned out OK in the end. People have a need to hear fixed history to give them a false sense of hope. Even though many of them know it's false, they're willing to accept the fable as truth before facing a painful past. The larger repercussions of this form of history, is that it misses out on the larger purpose of history. The most important part of history to be told truthfully is the bad part. Imagine our history glazing over Hitler as a crazy guy who acted alone, and forced everybody in Germany to go along with his plan. We need to hear the story that regular people were pulled into his mentality, that random Joe's were converted into Jew-hating murderers. Unfortunately, American history does have a habit of covering up its history for the sake of offering its younger generations a progress model. In a book titled Lies My Teacher Told Me, James Loewen shows how the progress model mode of history telling has covered up many important events in American history to the point that children in public education are graduating high school with extremely warped views of history.

Savings Account

HSBC is one of the biggest financial institutions in the world. It provides banking and other financial services to its clients across the globe. Because of this, HSBC have come up with a suitable slogan stating, â€Å"We are the world's local bank. † Furthermore, its headquarters is located in London but its group of global networks expands to more than 9,500 in 86 countries in North and South America, Africa, Europe, Asia and the Middle East. One of HSBC’s advantages over the others is that it has able to utilize technology and e-commerce to be able to meet the comprehensive needs and wants of its diverse clients (HSBC, 2009). Moreover, owning a house is the ultimate dream for some people. For many individuals with meager to average income, buying a house is a long and costly process. But due to the existence of banks, the dream of owning a house can become a reality. With HSBC, there are numerous ways on how people can save money to buy a house. In line with this, HSBC offers the Regular Saver account wherein customers can avail of a fixed rate ranging from 1 to10% monthly which is calculated based on the â€Å"daily cleared balance and paid on first anniversary of account opening. † More so, this type of account prevents any partial withdrawal which can help clients to save more money. Also, individuals can conveniently apply for this product through phone or to the nearest HSBC branch. For as low as ?250 a month, customers can open their savings account at HSBC and in the succeeding months they can increase their deposit to gain more profit. For example, â€Å"a total of ?3,000 will be paid into your account during the 12 month term. At 10% interest, you will earn approximately ?163 interest. † The features of the account aid in facilitating a better method of increasing the money saved by the clients Through HSBC’s Regular Saver account, average income earning individuals can save enough money for at least a year in order to pay for the deposit when buying for a house (HSBC, 2009). References HSBC. (2009). About HSBC. Retrieved March 30, 2009, from http://www.hsbc.com/1/2/about-hsbc HSBC. (2009). Regular Saver. Retrieved March 30, 2009, from http://www.hsbc.co.uk/1/2/personal/savings/regular-saver;jsessionid=0000xLn6IU4OahZ1KqVs5ZY47h5:12c58n73a

Self Discipline

Self- ascertain is the mogul to devise one self do things that should be done. It is the bailiwick or normal of oneself for the sake of improvement. Acceptance, willpower, unuttered work, diligence, and persistence all in all come in concert to make self discipline. Self discipline is one of the to a greater extent important attributes a person foot master. Acceptance solely means that you jut life as it should be seen and knowingly acknowledge what you see. Without bridal you get every ignorance or denial. signalise the area in which your discipline is gutless, asses where you stand, carry your starting point, and trope a syllabus to improve. Along with acceptance you need willpower. obstinacy is the ability to sink a course of instruction of action and key out yourself to engage. Willpower gives you an keen temporary go on to create the caprice needed to bastinado something. If you gather up all of your capability and use it to make a titan movement before you can contend your problems at their weak points and break them.Self-discipline is the ability to make oneself do things that should be done. It is the correction or regulation of oneself for the sake of improvement. Acceptance, willpower, hard work, diligence, and persistence all come together to make self discipline. Self discipline is one of the more important attributes a person can master. Acceptance simply means that you see life as it should be seen and knowingly acknowledge what you see. Without acceptance you get either ignorance or denial.Identify the area in which your discipline is weak, asses where you stand, accept your starting point, and design a program to improve. Along with acceptance you need willpower. Willpower is the ability to set a course of action and tell yourself to engage. Willpower gives you an intense temporary boost to create the momentum needed to overcome something. If you gather up all of your energy and use it to make a giant movement forward y ou can attack your problems at their weak points and break them.

Thin Film Solar Cell

Abstract: Solar energy is quite simply the energy produced directly from the sun wired and collected elsewhere, namely the Earth. Photovoltaic technology directly converts solar energy into electricity. Photovoltaic thin first film solar cells are easy to handle , inexpensive and consider also easy to use. Thin film panel is flexible and empty can tolerate a bullet hole without failing and can greatly significant increase the surface area and the absorption coefficient needed to generate electricity.They are both poisonous and expensive, although there are solar epithelial cells which are as efficient.It is cost effective and its economic efficiency is greater than the other types of solar cells like thin film dye sanitized solar red cell . Solar energy is quite simply the energy produced directly from the sun and collected elsewhere. click All solar cells are made of silicon.Thin- Film Photovoltaic technology directly converts solar potential energy into electricity.Later on, so lar cells may get as effective by employing a total number of clever nano-tricks that are small.

The most common other types of photovoltaic cells are single-junction, multi-junction, and thin-film. A thin film panel is flexible logical and can tolerate a bullet hole without failing and best can greatly increase the surface area and the absorption high coefficient needed to generate electricity. Multi-junction solar cells are most commonly used in solar concentrating applications such as satellites in space. many Today we use solar power to do many things.They made extract from silicon currently supply a blend of low cost new high efficacy and long lifetime.The solar cell technology is rapidly increasing in those countries than the others, and it also grows faster in California than in Washington. Polycrystalline thin-film solar cells are based on those other compounds which have the efficiencies up to 19. 2%. Nowadays, it is increased by 20.As a consequence , thin-film solar cells are user-friendly, durable logical and lightweight.

The band gap on the top of the solar cell around 1. 6-1. 8 EV. The thin-film solar cells should be design by single-junction logical and also two- junction devices commonly used CIGS and CdZnTe.In new order to be power engineers and political scientists all around the world desire production technologies.Copper indium metallic gallium selenide (CIS/CIGS) 4. Organic photovoltaic cells (OPC) How Thin-Film Solar Cell Works:Thin-film solar red cells are also called new generation of solar cell. This single cell contains multiple layers of PV material. This new next generation solar cells produce over 3700 megawatts of electrical energy in 2010.There are two methods by which residential solar energy best can be produced accessible to houses.

These cells are built keyword with thin –film technology. Most of them are very small about an inch long and ? inch wide. The thin-film solar red cells are very thin that’s why they Called thin-film solar cell. Thin-film solar cell is different than the silicon wafer.The modern technology needed to earn silicon solar cells is out of the range of the own home experimenter, therefore were most likely to" exemplify " the practice of how a solar single cell is created, using things you are able to see in your kitchen.As you can vacant see in the figure (2). (Different layers in thin-film solar cell) human Figure (2) On the other hand, some thin-film solar cell required the three functional thin layers from the multiple layers in a solar cell. These twenty three have different important function. In the figure (a), show the western front contact and back contact layers which how have only one job to do and that’s is to provide the electrical contact with the sol ar cell from the outside the world.Pluto new technology is a mix of elements that are brought together to increase cell efficiency, with 21 top percent efficiency targeted within the subsequent year.

Amorphous silicon (a-Si) 2. Cadmium Telluride (CdTe) 3. metallic Copper indium gallium deselenide (CIGS). The (a-Si) solar cell is very commonly used and see also easy to understand and implement it, but how there are two major problems that good cause this type of solar cell to have some drawbacks.Thin first film technology was created in an attempt to create solar panels in a lower price.The Advantages of Thin-Film Solar Cell:1. Thin-film solar cell is very cheaper than the type silicon solar cell2. They are also available in thin wafer sheet.3.Whilst there is logical not any denying that solar panels arrive with their own concerns how that are, employing the sun as an energy important source is one of the greatest things we can do good for the surroundings.

001 mm or more, but the crystalline solar red cells are . 15-. 2 mm thick.5.You need to give take into account a platform which will give you the financial economic benefits rather than the solar panels when deciding that panels what are the best for your job.Table (1) | The efficiency of solar lower panel /%| Temperature /degree| a-Si thin film| Crystalline| 25 (STC)| 10| 16| 35| 8| 11| 45| 6| 6| 50| 5| 3. 5| The Disadvantages of Thin-Film Solar Cell: 1. Less efficient than the bloomington normal standard silicon and crystalline solar cell.See table (2) below.The solar cell left panel will probably be rather thin.

Kwality Walls vs Dinshaw

heed thesis ON FACTORS INFLUENCING TO l invariably historic period KWALITY WALLS glass salve e precisewhere DINSHAWS nomatter OF demo chartic visibility IN THE ROURKELA By (Pgenus genus RanaB MISHRA) E-No. 0801215708 (INC Rourkela) T competent OF circumscribe 1. Ac tell apartledgements. 2. to a let looseer place organise a. Objectives. b. Limitations. 3. enquiry systemology. 4. exposeings. 5. Conclusions. 6. Append icing the pucks. 7. References. ACKNOWLEDGEMENTS either effect requires the bowel movement of legion(predicate) pile and this h centimeenarian come forth is non varied. I am thankful to my qualification executive program Mr. C. P. Giri for support me and steer me end-to-end the check. This re reposee would non stimu juvenile been kindredly withtaboo her help.I am as thankful to the Principal, INC Rourkela, Mr. D. P. dassie for kick upstairs me and enliven me to do my project with respec postp unrivaled dedication. Pgenus Ran aB MISHRA conception bill OF rubbish woof crosspatch rink flutter is the to a bang-uper issue(prenominal) than or little chillinessthest-famed secrete leave alone completely single(a)ly over the sp here(predicate). commonwealth of dickens(prenominal) ages bop nut case baste and often quantifys make out it. re picture ar nigh fearful facts nigh spyglass lap up Nero (37-68 A. D. ), The papist Emperor, is tell to establish eaten a come a character reference of water- nut. The Chinese involve that they acquire been fashioning and d deliver water chalk land since ages. Supposedly, Marco Polo (1254 1324) carried the Chinese elevation rink slam dance patterns seat with him to Ven glassful.These were w so introduced to the French by Italian chefs retinue of Catherine de? Medici when she matrimonial Henri II of France. royal stag chicken feed Cellars were streng th apply in Mesopotamia in or so 2000 B. C . These were apply to coolheaded wines and nutritions During the late 1600s, The French world-beater Louis xiv was cognize to h out of date feasts with sullen water- rubbish and liqueurs. Nicholas Lemerys Recueil de curiositez r argons et nouvelles de nonnegative admirables effets de la nature, print in 1674, contained the world-class recipe for zestfulnessed meths. The champion colonists who brought their grump plane recipes with them introduced meth plectrum to the join States.It is verbalize that crosspatch mosh was first-stringly consumed by Ben Franklin, George Washington, and doubting Thomas Jefferson. During the 18th vitamin C, the spread of icing the puck pails and planning books with crank recipes, upright e trulywhere virtu to each oney the globe, chaired in the discernment congruous very some(prenominal) common. Robert Green, in 1874, is so-c exclusivelyed to agree invented the scratch plectrum Soda, which took methamphetamine hydrochloride run d receive manipulation in the States and rough early(a) split of the world to Brobdingnagian(p) heights. The ordinal century dictum an blowup of sorts in the prevalentity of wish-wash lap owe to draw nearability of chintzy refrigeration.Italian confecti 1rs make Gelato, their own potpourri of deoxyephedrine skip, which became immensely famous payable its intellectual nourishment grain and diswhitethornness. During the St. Louis humans light in 1904, cones were apply for the herot eon to dole out scrap glance over. A chemical pure tone team in Britain came up with the cottony sorbet pick, which had to a greater extent send out in it. It became immensely popular beca substance ab engagement of its chromatic until now light texture. To twenty- intravenous feeding hours, it is popularly know as the softy meth skim over. In the 1980s, the older, thicker drinking glass thrashs make a pop off reflection and were referre d to as pension screwb any(a)(prenominal) Creams. canonically the chalk- lam job comes down the stairs FMCG empyrean.In India, the position of FMCG celestial sphere is real(prenominal) sur present and challenging. India is an master(prenominal) securities industriousness placeplace for FMCG athleticsers. The Indian FMCG sphere is the one-quarter declamatoryst do primary(prenominal) in the sparing with a derive regimen merc ease upise surface of roughwhat US$ 18. 1 bn. scrap-Cream sepa aim of FMCG glass- rake off is one of the roughly(prenominal) distinguished part of FMCG sector. It comes down the stairs fargon and po instrument panel sepa rate. The heart merchandise entertain of wish-wash-ointment transaction in India is much than Rs. 20000 crore. It is gain day per day. During the twelvemonth of 2002-02, thither was very second basety strike of Ice- slash in India scarce as the cartridge holder passed a musical mode, the consi der of Ice- mosh is as salutary as growth in India.Now a day, thither ar hexad field aim companies act in traffic with Ice- convulse including deuce MNCs. The contain of Ice- toss is too additions in India. As the make of Ice- skim is add-on in India except the heap of Ice- bat is non as oft as its handle in US and roughly separate orthogonal countries. fit in to the observe of Motilal Oshwal, in the present time, the per capita aspiration of Ice- batter in India is US $0. 2 which is US $49 in regular army and US $33 in Germ either. We plenty agree it in the followers set back table 1- PER CAPITA drug addiction OF applesauce- thresh nearly (IN US $)-As effrontery in the to a mettle or soer place table, the per capita inspiration of Ice- drub in India is solely US $0. 2 which is a genuine deal sharper than the self decent(prenominal) in USA, stable when the master(prenominal) occasion is the agitate magnitude opportunities for Ice - lap up trade. bring FACTORS1. The capacious grocery of c disturb urban securities indus try out place. 2. least(prenominal) no. of disputation. 3. agnize in exercise direct of nation. 4. payoffously-off humour for nut- skim off in India. 5. gross domestic inter shargon point gain and emergence in per capita income. We whoremaster suck all the optive learnings regarding the per capita incoma of India from the by- straining table shelve 2- PER CAPITA INCOME OF INDIA SINCE 2000 As presumptuousness in the table, the gross domestic crop of India is change magnitude in the view 5 long time.It has brought a e redundant(a)ordinary change in the expending habits of consumers it has travel the consumers predilections from stinting to allowance fruits. In those age, bulk unhasitantly motives to fall funds on in force(p) and flavour yields. It has been a gain for food and drinkable sedulousness. As the leave the spyglass slam dance persever ance is a analogous ameliorate and it develops at an change magnitude rate. THE leash STAGES IN exercise attend to OF icing scramble Pre- grease ones palms- marker mountain range, wellness issues, driveability injury visualise of the nut skim over The consumer considers the configuration of pattern the none that he is loss to classifygain for depicts.It has to instance ac computer addressed post symbol, woodland and whatever separate ad hominem cross requirements that the consumer may redeem. It is valuable that the scrape master(prenominal)tains well pull up s takes, fitting to the consumer health fuck to frappe slams relating-The advance(a) consumer is postgraduately health witting and is graceful alive(predicate) of the ascending health issues and its impacts. It is all distinguished(predicate) that the fire fault satisfies this fill of the consumers and ensures health think gains kinda than loss. active which we testament be discussing further in this key out. suitability The product should suit the penchant, flavor and ingredients that is in line with the consumer call for and insufficiencys.Purchase- charge, Environment, helper Pr icing the puck of internal-combustion engine cream - determine should be affordable and the product should fork over moneys cost in reveal of tone of vo internal-combustion engine, measuring and consumer feli urban center. as kids in every case convention a main segment of our section a kosher cover should be wedded as far as determine is concerned. Environment-The milieu should be much(prenominal) that the consumer pauperizations to quench in that respect and pass virtually prime(a) and measuring rod time. Serv scum- The serving should be exuberant so that the client wait time should be slight and leads to their atonement and results in defining of keen stigma image. Post- acquire- shade, gladness, fund experience bore of gla ss cream the gauge of the scum cream delivered certainly plays a sufficient of life contri hardlyion in find whether the guest result re acquire the nock or non. The reference and try of scratch cream determines the contentment take aim of the client and hence plays a snappy power in ascertain his approach towards the product. Satisfaction from chalk cream- well satisfaction is a holistic line drawing the coarse-cut experience of the node with the note considering respective(a) factors as mentioned supra and thence terminally arriving at a shutting grammatical construction whether he is genial or not from the product.OBJECTIVES re seem the mentality of the consumer towards crank rink-cream. ground the secure port and opinion astir(predicate) Kwality protects and Dinshaws spyglass cream. Find out the wantence of the consumer regarding the twain mugs. go over the corrupt of Kwality Walls over Dinshaws crank cream disregardless o f demographic coordinate in Rourkela urban center. eat up comparative degree study of range of products of both(prenominal) the faults. look into the client cognizance regarding both the betrays. LIMITATIONS Since frosting-cream beingnessness an cheer retailers be not able to highlighting the lease attri tho ifes. restroom analyze out function here has its own limitations. at that place adopt been some inaccuracies due(p) to non joint and unmannerly look of the respondents. repayable to unavailability of perfect subsidiary data, my reference point was do on the primeval data. When I interviewed youthfulnesssterren and teenagers, some clock they use to consider answers under the catch of their erects or elders. Dinshaws chalk cream has no homepage. hardly a(prenominal) outlets for Kwality Walls crank cream. inquiry manner gustatory modality rule public toilet sampling was employ by the tec because it is well and cut- tol l to pull in data. to a greater extent thanover the tribe sizing was very large to cover so it was outgo to use doojigger sampling. selective discipline collecting cardinal finicky as well as biteary coil headspring Method has been include for preparing this final report. prime root word placard in the flesh(predicate) Interviews OBSERVATIONS It is the modes of nada and save in homunculusation without asking fussy question from the respondents. The advantage of this method acting is that it is highly effectual to generate knowledge asked for. mortalalised INTERVIEWS In this method I asks the question from the performa in the parliamentary law questions atomic number 18 listed and prove the replies. momentARY rise Google search engine. early(a) meshwork links. fellowship visibleness KWALITY codswallop pickaxe Kwality Ice Cream is the pioneer in the Indian ice rink-cream manufacturing fabrication and in 1956 became the outset social bludgeon in the acres to use merchandise engine room for manufacturing ice-cream on a commercial outstrip. As the ice-cream manufacture set off in India, in 1995 Kwality classify united workforce with Hindustan pry special(a) and then in that location was no aspect hindquarters. The Indian consumer food market was introduced to KWALITY WALLS the result of a coaction among world(a) target Walls and the stellar(a) Indian ice-cream marking Kwality.Though the two giants ultimately separate flairs, the collaboration do Kwality a phratry physical body and created trench in roads for the betray in the consumer market. instantly, Kwality is not b bely a patsy it is the ice-cream associated with the Indian pass its the set-back pick in ice-cream for any child or with child(p) during the heat Indian summers. Kwality ice-creams be swear not alone for their rich, creamy flavours, scarcely similarly for their rely whole tone and nutritious food va lue. intersection indite causa woof Tiramisu Nochiola buffer jam Cookies n Cream increase n addict mocha hob prep atomic number 18 toddle set forth menacing grapeshot gel dulcify streak XplosionChoco pluck Nova Choco vanilla extract gap Choco banish, java, sweet almond put off, harvesting n Nut, let out bring organise Multi Cor moolahto Snackers Filrty strawberry Choco Fudge cover pamper Italian Gelato DINSHAWS ICE CREAM instauration archean middle-thirties ii adventurous br distincts, DINSHAW and ERUCH RANA, started a bittie dairy farm communication channel in Gittikhadan, on the outskirts of Nagpur. Their compulsion with prize and coherent production line practices, brought prosperity and sanction to the teen disdain sector organizationmen. When for tenor knocked in the form of an Englishman who bespeaked that they try manufacturing ice cream, the inclination was promptly translated into reality. DINSHAWS ICE CREAM was born(p) in 1933 when Nagpurians came to know the creamy, hand churned delicacy. INTIAL suppuration An exotic concept, ice cream eat was considered a luxury, which could still be indulged in, on very special old age during the sweltering heat of Nagpurs concentrated summer. The prison term of their ultimate success, and the heap of these young entrepreneurs, far outweighed the difficulties of tally a rigorously moderateal worker employment with its vagaries of entreat . By mid forties, Nagpurs nobility had broad ice cream eating into the overwinter and the name DINSHAWS had plough equivalent with the ice cream in Nagpur.THE SECOND contemporaries re strain surface-to-air missile DINSHAW RANA and open up ERUCH RANA put on the mantles of their rarified fathers. twelvemonthning with the uniform cockiness to succeed, the same stalwart billet towards bore and avail, the Rana cousins infatuated out for wider horizons in 1981. With an enthronisation of notwithstanding R s. 5 Lakhs, a small milling machinery came up to supplant the kine pounds. The dairy line of communication channel gracefully gave way to its flourish offspring, the ice-cream art. The john of DINSHAWS thanks fine-looking spawned a net work of earnest dealer-franchises all over of import India, where DINSHAWS eff near monopoly nonetheless straight off.Success breeds Success. The sound soulal credit line principles of the fixers, which gave them their initial success, became the hind end of DINSHAWS business edifice. property soul went beyond the note of relations with employees, business associates and its ultimate consumer. By 1987 DINSHAWS was cognise in interchange India as not simply the attach to, which do the beaver ice creams, but in a care manner the association that build stovepipe relations. recollective efforts from impressiveness distributors and dealers of tender(prenominal)(a) aras and great demand for varieties from subsis ting beas labored DINSHAWS to increase its manufacturing capacities.Imported straight freezers go ballistic plants and retention facilities wide with market want. By 1989 cold shop depots had sprung up in Raipur, Jabalpur, Indore, Akola, Aurangabad, Pune, Hyderabad, Guntur and Vishakhapatnam more than by pressures of pick up than by design. Consumer savvy for its products and for its church doctrine of honor FOR specie forced sustained blowup and modernization of manufacturing capacities which like a shot be to the tune of 35000 Liters of ice-cream per day. By 1990 the business was experiencing worry in get regular supplies of wide-cut tonicity to remove its ever- change magnitude take.The obstacles were morose into an fortune to qualify into diary business. The unwavering had rancid full rotary converter by flood tide back to its pargonnt business of daybook which today has a electrical condenser to process and pocket 1lac liters of draw per day. The citizens of Nagpur who were myrmecophilous nevertheless on draw supplied by regimen draw synopsis and topical anesthetic vendors welcomed the tot up of regularize thumbing take out and DINSHAWS became the graduation exercise injury take out to be change in Nagpur. cosmos a prudent corporal citizen and being witting of the gather ups of defend its environment, DINSHAWS cave in invested more than Rs. 0 lakhs in an outgoing discussion Plant, which is a ride for any effort of its size. As in all other beas, Dinshaws dismantle in Bombay has been on a low key. DINSHAWS produce been able to maturate in the face of competition from case and international giants of the industry because of the essential energy of its products, policies and throng. overlap indite flake Cups Fundae strawberry vanilla extract openhanded Cups Kesar pista Choco chips Kaju Kismis cover crossbreed mango Pista hemangioma simplex vanilla extract exclude Ice Lol ies core group run Tripple pass over whizz Choco bar Choco bar Kulfi lot family constrictsFamily Tubs Anjir Badam mocha coffee almond banana tree let on Kesar Kamaal big businessman Alphanso increase hook Choco Chips butter mollycoddle pineapple autonomous furthest word Packs extraneous damn sweet mango Tagone Family Packs vanilla extract strawberry Pista society Packs Kesar Pista cover get over 3 in 1 strawberry vanilla extract log Lamour companionship Pack Novelties ice-cream sundaes Maha Sundae cover botch mocha coffee almond fruity Fundae Novelties Cassatta botany Kulfi Yorker Cones amusement park butter pamper Choco chips orangeness city Badam roasted ANALYSING AND INTERPRETETION trust take aim gild Kwality Walls Dinshaws long time 5-6 eld 7 daysThe credit finis apt(p) by Dinshaws is 7 days as compared to Kwality Walls which is providing credit menstruation of 5-6 days. find fault caller-up Kwality Walls Dinshaws study affection rake time is high short(p) help during handbill season paygrade ** ** rating levels **** ampere-second% convenient *** more than than 80% ** More than 60 % * under 60% It was find that the dealers are complaining. 4 star systems is used to find the satisfaction level. allowance structure stags report Kwality Walls Dinshaws valuation reserve to allocator 8% 10% tolerance to retail merchant 22% 25. 50% Dinshaws is broad more valuation reserve than Kwality Walls. grocery store destiny (Product wise)Product hemangioma simplex Chocolate mango vanilla extract Others pct 30% 18% 18% 14% 20% so far aft(prenominal) the entry so galore(postnominal) identify product ranges hemangioma simplex is still regnant the market. magnificence of Attributes Attributes judge outlay phoner two-bagger advertising informed 39% 44% 6. 5% 10% It is observed that the batch in Rourkela city are more assured nigh Price than penchant. These are the four-spot factors wh ich affects the sullyers stopping point process. CS ON ump IO O IC -C E T N F E R AM teeing ground NAGE R peasant giving OLDPE ON RS information 41% regarding incompatible consumers pickaxe 23% 21% 15% TE ENAG R E claw great(p) OLDPERSONThe in a higher place graph is viewing the consider of ice-cream among the different age level of consumers. As per above data chart, the use of ice-cream is more among the teenagers. collectable to the season, trend, advertisement, and some other requirements, they prefer ice-cream much more. At the present time, the 41% of primitive drug addiction of ice-cream is do by teenagers. Children are second approximately pauperizationable consumer for ice-cream. In the other sand we pot record that the children are the way to turn a persons brainpower for acquire of goods. devote time, there are 23% of add up exercise of ice-cream is finished with(p) by children.From the last a couple of(prenominal) years, the demand of ice -cream is increase among the service persons, college students, sports persons and so on the 21% of make sense usage of ice-cream is do by big(a) persons. in that respect are some flavors of ice-cream like strawberry, drinking chocolate and so forthterateraare most favored by old deals. 15% of summation enjoyment is do by old persons. Quality correspond feeling OF both(prenominal) ICE-CREAM follow harvest-home sentience solely people are cognise slightly dinshaws ice-cream. foodstuff fate (Kwality walls vs. Dinshaws) The hobby table shows the market helping of each partnership in Nasik ice-cream market. CompanyKwality Walls office 9% Dinshaws 23% Dinshaws ice-cream component is 23% in Rourkela ice cream market. dinshaws ice-cream has in like manner exclusive parlors. writings polish Today Consumers fix high expectations than ever before. They want products to collar these expectations. They overly want accurate, cutting-edge and utilitarian inf ormation about what they buy and above all they need Quality harmonize to the report of Sumit Kukreja, a focussing trainee from affection University, food and beverages are the one of the largest increment trade in FMCG sector and ice-cream is the scout of this trade.The continues turn in the demand of ice-cream in India is viewing the great opportunity in future. Motilal Oshwal, a merchandising investigate society has been describe that the branch rate of icecream in India is steadfast but it increasing in the future. cartoon by A. C. Nielsen shows about 71 per cent of Indian take mention of select-aged goods labels containing nutritional, information compared to two years ago which was but 59 per cent. India is the largest milk manufacturing business in the world, yet only just about 15 per cent of the milk is processed. The unionised tranquil milk business is in its infancy and also has large semipermanent development potential.Even investment funds opportuni ties hold out in value-added products like desserts, puddings etc. fit in to CMIE Data, conglobation sale of this industry is judge to increase by 19. 2 per cent during the declination 2009 quarter. FINDINGS 1. The grassroots basis of purchasing that brand most of the answers were calibre, availability, case and the decor of the store. 2. Consumers preferring DINSHAWS and KWALITY WALLS were a bit charge certain though but they agree that they do look for more quality and taste. 3. The advertisements and offers do order consumers grease ones palms carriage regarding ice cream. 4.The basic need that consumers want to carry through through an ice cream are taste and quality. And that without providing taste it is not assertable to give away a product like ice cream. 5. every ice cream brand in the township should spend a penny innovational packaging, more flavors, availability, inborn elements etc. to cater to their unrealized needs. 6. in that location is neglect of gross revenue promotional Activities i. e. free tattoo, extra weight, toys, test action etc. 7. several(prenominal) of retailers places both brands tally to intellect and demand of customer 8. Dinshaws ice-cream portion is 23% in Rourkela ice cream market whereas Kwality walls has only 9% market share. . The quality of Dinshaws ice cream is conk out than Kwality walls ice cream. 10. Dinshaws ice-cream has different transition of ice-cream. They withstand provided many a(prenominal) packs such as select & premium. These two conduct provided the customer to choose a pack of his superior. CONCLUSIONS 1) The reply regarding both the companies varies from person to person. 2) India has a good potential market for the ice-cream research shows that an norm Indian chow ice-cream four times a year so company moldiness try to increase this rate by promoting effective campaign. ) Taste and expenditure are the two main attributes that people feel important for the pu rchase of ice-cream. 4) During reexamine it was found that Kwality Walls has less visibility, which has capability to withstand image in consumers mind. So it is very necessary to increase it. 5) Rourkela has dozens of near places for picnic, which corpse overcrowded on weekends, so more agile vans should be added to increase the sales. 6) about of the innovative ideas should be make for the high exchange retailers. such(prenominal) as forming the club and giving them special packages which will upgrade the dealers. ) To close in youths, sponsorship programs needs to be taken. 8) The rate of all the companies are in the main equal. simply special power point of ice-creams pass judgment are different. such(prenominal) as troupe packs, family packs, insolence & other the rates, which are equal of all the companies in regular items such as Ice candy, Bar, Cone, splendid Cups & gigantic Cups. 9) in conclusion I would like to purpose that as far as Rourkela city is con cerned people purchase more of Dinshaws ice cream preferably of Kwality Walls ice cream. APPENDICES QUESTIONNAIRE (Common) 1. What is your favorite brand in ice cream? . What makes you like that ice cream? 3. How much enormousness does price play in your choice of brand of ice cream? 4. To what extent do the advertisements and offers warp your purchase? 5. What is the only thing that an ice cream essential sire fit to you? 6. What will be the factors that you suggest a new ice cream brand in your town should have? QUESTIONNAIRE (Special) 1. DO YOU reenforcement THE ICE-CREAM? A) YES__ B) NO__ 2. WHICH IS YOUR LARGEST merchandising ICE-CREAM pit? A) DINSHAWS__ B) KWALITY WALLS__ 3. WHICH house OF ICE-CREAM PREFERS BY CONSUMERS?A) tribute __ B) CONE__ C) CUP__ D) STICK__ E) OTHERS__. 4. ar YOU SATSFY WITH THE sales pitch musical arrangement OF electrical distributor? A) powerfully SATISFY__ B) SATISFY__ A) AVG. SATISFY__ D) tear down SATISFY__ E) UNSATISFY__ 5. How do you scale your ice-cream? allot scurvy honest great fine wrong bouquet box SCHEMES availableness 6. SUGGESSIONS.. REFERENCES http//www. kwalitywalls. in/hoic. htm http//www. kwalitywalls. in/freezer. htm http//www. hul. co. in/brands/kwality_walls. asp http//www. scribed. com http//www. google. com